Joining the E-Power team in 2016, Alli's passions for communication and all things social have made her a valuable asset! Alli focuses her efforts on strategizing, creating and fine-tuning content to attract, engage and convert our clients' target audiences. She works hard to understand not only the clients' goals, but also their target audiences' motivations to develop content that generates results.
Alli's love of being a consumer is what sparked her to go into marketing. Understanding the buyer's journey and the fundamentals of social media are what helps Alli create strong content for client programs. Tracking past performance, researching trending topics and doing in depth competitive analyses lets Alli focus on creating the right content, on the right platform at the right time. Alli is committed to making sure that every piece of content from E-Power Marketing has a purpose, and contributes to the results of each of our accounts.
When she's not writing a blog or managing a Facebook account for our clients, Alli enjoys drinking coffee, watching YouTube vloggers, and getting lost on Instagram. A self-proclaimed supper club enthusiast, you can find her trying out the local hot spots in and around the Fox Valley!