<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=179463339099016&amp;ev=PageView&amp;noscript=1">

10 Issues to Consider When Reviewing / Designing Your Web Sites Architecture

Andrea Schultz
by Andrea Schultz on Mar 27, 2007 4:17:00 PM

1) I list this first because it is the most common problem with websites. Duplicate Pages!!! Each page should have only ONE URL. Many database driven web sites will generate multiple URLs for the same page depending on how a user drills down to the page. Search engines pick this up quickly and penalize the pages for duplicate content.

2) AVOID SESSION and USER IDs!!!! Just like #1 mentions, session ids and user ids create duplicate pages. Each time the search engine crawls the site a new session/user id is generated, thus creating many URLs for the same page.

3) Be sure to include text href links in your navigation and content. JAVA, Flash or other non search-engine friendly tech can be used in your navigation, just be sure to also include text links for the search engines. The more these text links are part of your actual navigation the better.

4) Keep your web sites navigation simple. Be sure to also keep your navigation consistent across the entire website. Your web site's navigational structure also ties directly into Google Sitelinks. Google will analyze a web sites link structure when crawling and watch for shortcuts to information users most likely are looking for. Then add Sitelinks to the search results.

5)Create a Site Map or multiple Site Maps. If your web site is considerably large, create multiple Site Maps that are interlinked and categorized.

6) Visible content. Search engines LOVE content. Don't bury your valuable content in Flash or JavaScript. Use visible text and use links within that text to assist the search engines in finding your most valuable pages.

7) Assign unique relevant page specific meta-tags. If you are developing a new website or looking at a CMS, double check that you will have the ability to assign page specific meta-tags, specifically titles.

8) Breadcrumbs. Users find breadcrumbs extremely helpful when navigating a site. For search engines they provide yet again more text links, so they are a plus. However, be careful when creating your breadcrumbs that you do not end up with back to back links.

9) If your website has a Calendar or other dynamically driven application that could result in an infinite loop, place a no index, no follow tag on the page, or block that page using a robots.txt file.

10) View your site through a text based browser such as Lynx. With no images, JAVA or other technologies, you are able to see what the search engines can see. Therefore you'll know if they can read your text and follow your links.

Leave a comment

Andrea Schultz
Written by Andrea Schultz
Andrea is the VP, Online Marketing at E-Power and works to integrate and organize the pieces of the puzzle to carry out highly effective programs for our clients. As an account lead, she runs the day to day programs for a number of our clients, but she is our team's sounding board, chief problem solver and all around organic guru, working hard to ensure all of E-Power's clients benefit from her experience and expertise.

Related posts

Great SEO demands Great User Experience

Do you know who Google’s target audience is? It’s not the millions of website owners.  Google’s target audience is the billions...

Larry Stopa
By Larry Stopa - December 4, 2018
Conduct your own SEO SWOT Analysis to find out how well you stack up

SEO is more important than ever. Be in awe at this stat:  Google processes over 3.5 billion searches per day. Organic search...

Larry Stopa
By Larry Stopa - November 19, 2018
5 Easy Steps to Make Your Marketing More Effective with Smartphone Users

Smartphones are everywhere — retail stores, coffee shops, libraries, public transit. In fact, you may even be reading this post...

Emily Miels
By Emily Miels - May 23, 2018