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Yahoo Introduces Robots-Nocontent Tag

Andrea Schultz
by Andrea Schultz on May 4, 2007 4:13:00 PM

Yahoo introduced a robots-nocontent tag on the Yahoo! Search Blog. The new robots-nocontent tag allows you to note sections of a page, such as navigation, headers, boilerplate, legal disclaimers, etc. that you want Yahoo! to ignore. This allows the unique content to become the main focus of the page.

When Yahoo! comes to visit the page, it will not acknowledge the content/code within the robots-nocontent tags as useful information for finding the page for search results. Now, my concern is if someone places their navigation within this tag; isn't the navigation valuable information when it comes to finding a page? Doesn't your internal link structure play a role in your search results as well as anchor text used within the navigation links?

I caution those who choose the new robots-nocontent tag to use it wisely. The new tag can be a useful tool. Just be sure to put long consideration and thought into the decision before choosing to use the robots-nocontent tag on a section of your pages.

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Andrea Schultz
Written by Andrea Schultz
Andrea is the VP, Online Marketing at E-Power and works to integrate and organize the pieces of the puzzle to carry out highly effective programs for our clients. As an account lead, she runs the day to day programs for a number of our clients, but she is our team's sounding board, chief problem solver and all around organic guru, working hard to ensure all of E-Power's clients benefit from her experience and expertise.

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