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Google Analytics Tip #2 - Researching Popular Pages

Justin Tadych
by Justin Tadych on Oct 24, 2007 1:39:00 PM

The last post on Google Analytics Link Tagging showed you how to measure any outgoing links, downloads, emails, etc. Today I would like to show you how to judge the current content on your site.

Have you ever wondered what the most popular pages on your site are? With Google Analytics you can easily navigate to the most popular pages on your site. Here's how:

1) On the Left Navigation in the interface click > Content

2) Then Select > Top Content

This will give you a list of the most popular URLs / pages on your site.

Why do I need to know this?

Knowing your most popular pages lets you know what visitors are looking for on your site. When you know what visitors are looking for on your site, you can give them more of what they want. You can expand on your most popular pages, write more relevant content about these topics or strengthen your selling proposition.

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Justin Tadych
Written by Justin Tadych
Justin is our Assistant VP, Online Marketing, focusing on online advertising strategies and services. Priding himself on running the most effective and efficient ad programs possible, Justin focuses on maximizing Return On Investment while generating the best possible results for our clients' online advertising programs.

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