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Optimizing AdWords ROI - Google Analytics #3

Justin Tadych
by Justin Tadych on Nov 2, 2007 9:34:00 AM

Do you use Google AdWords? How do you measure your programs success? Well if you use Google AdWords and you don't measure any performance metrics than now is a good time to setup Google Analytics on your site. Once you set up Google Analytics on your site configure it to measure your Google AdWords programs.

How do I set Google Analytics to Measure Google AdWords?

Well first off if you already have a Google AdWords account, the best place to set up Google Analytics is through Google AdWords. Doing this links your AdWords and Analytics data automatically which saves you the time of tagging all your PPC landing pages URL's.

1) Log into your Google AdWords account and click on the Analytics tab in the interface.

2) Choose "Create My Free Analytics" account.

3) Fill in Website and URL and Choose an Account name.

4) Before completing set up make sure the two radio buttons "Destination URL Auto-tagging" and "Apply Cost Data" are checked.

The last step listed is the one that will help you optimize Google AdWords ROI in Google Analytics. The reports within Google Analytics will show you cost data for each key word you buy as well as your specified performance indicators or goals. Just make sure you have set up Google Analytics Goals so you can properly measure AdWords performance.

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Justin Tadych
Written by Justin Tadych
Justin is our Assistant VP, Online Marketing, focusing on online advertising strategies and services. Priding himself on running the most effective and efficient ad programs possible, Justin focuses on maximizing Return On Investment while generating the best possible results for our clients' online advertising programs.

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