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Social Marketing Do's and Don'ts

Andrea Schultz
by Andrea Schultz on Dec 21, 2007 1:00:00 PM


1) Give Social Marketing time.

2) Do your homework on potential Social Marketing sites including users behaviors and popular topics.

3) Provide visitors with desired content / tools / etc.

4) Learn the communities.

5) Interact with other users and build your presence.

6) Leverage your co-workers, friends, etc.

7) Take advantage of adding links in at times.


1) Do not market!!!

2) Do not spam the community.

3) Do not break the community rules.

4) Do not expect results. Social Marketing is behavioral based. You are not able to predict whether an article will take off and drive a ton of traffic to your website or not.

5) Do not create multiple accounts.

Follow these basics to Social Media Marketing and you are on your way to ultizing Web 2.0.

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Andrea Schultz
Written by Andrea Schultz
Andrea is the VP, Online Marketing at E-Power and works to integrate and organize the pieces of the puzzle to carry out highly effective programs for our clients. As an account lead, she runs the day to day programs for a number of our clients, but she is our team's sounding board, chief problem solver and all around organic guru, working hard to ensure all of E-Power's clients benefit from her experience and expertise.

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