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SEM - Back to Basics

Andrea Schultz
by Andrea Schultz on Sep 29, 2008 12:27:00 PM

Welcome to the SEM - Back to Basics section of E-Power's Continuing Saga of Search Engine Marketing Blog! Within this section you'll get the tips, advice and recommendations you need to jump-start your Web site's SEM! An SEM campaign can be a multifaceted and pretty complex process. We'd like to help your company get a jump start on the process. Many times when a search marketing agency is hired, time is spent on getting the basics of the website in order. This postpones the start of a more advanced, and more innovative SEM campaign.

The purpose of these posts is to help you get your Web site ready for more advanced search engine optimization techniques. By following the tips and advice we post in this section, you can work to minimize the time your search marketing agency will need to spend on the basics. This will allow them to skip right into more complex search marketing practices. You'll see results more quickly and also have a better understanding of the world of SEM.

5 Free Online Research Tools

Content, Content, Content

Don't Forget the Meta-Description Tag!

Don't Leave Out the Title Tag

Give Your SEO Campaign Time

Handling Multiple Domains

Take Advantage of Google Webmaster Tools

The Internet Is the Place to Be

Use Target Key Phrases Within Navigation

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Andrea Schultz
Written by Andrea Schultz
Andrea is the VP, Online Marketing at E-Power and works to integrate and organize the pieces of the puzzle to carry out highly effective programs for our clients. As an account lead, she runs the day to day programs for a number of our clients, but she is our team's sounding board, chief problem solver and all around organic guru, working hard to ensure all of E-Power's clients benefit from her experience and expertise.