Welcome to the SEM - Back to Basics section of E-Power's Continuing Saga of Search Engine Marketing Blog! Within this section you'll get the tips, advice and recommendations you need to jump-start your Web site's SEM! An SEM campaign can be a multifaceted and pretty complex process. We'd like to help your company get a jump start on the process. Many times when a search marketing agency is hired, time is spent on getting the basics of the website in order. This postpones the start of a more advanced, and more innovative SEM campaign.
The purpose of these posts is to help you get your Web site ready for more advanced search engine optimization techniques. By following the tips and advice we post in this section, you can work to minimize the time your search marketing agency will need to spend on the basics. This will allow them to skip right into more complex search marketing practices. You'll see results more quickly and also have a better understanding of the world of SEM.