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Content, Content, Content - SEM Back to Basics Tip #2

Andrea Schultz
by Andrea Schultz on Oct 20, 2008 8:47:00 AM

Search engine marketing, specifically organic search engine optimization, cannot be effective without quality content. It just can't work period. Yet, this is one of the biggest challenges faced with a search engine optimization program.

Search engines are really simple creatures, they're robots, computers. They follow links and read the visible text on your Web site. Without visible text, there's not much left for them to read, therefore not much for them to rank your Web site for.

Once a set of target key phrases is established, you need to then be sure your Web site's content supports those key phrases. If your content doesn't use the key phrases you choose, you won't rank organically on the search engines for them. Search engines still also seem to prefer more content than less. Therefore, elaborate on your products or services. Give visitors something to read and something they want to read, all while using the target key phrases you would like to rank for. Now keep in mind, simply putting gibberish online with your target key phrases will not work either. You need to offer visitors and the search engines quality content.

Yes, there are many other factors that go into your search ranking for a specific term, however through all the smoke and dust, content is still a large part of the equation. As they used to say and still holds true - Content is King!

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Andrea Schultz
Written by Andrea Schultz
Andrea is the VP, Online Marketing at E-Power and works to integrate and organize the pieces of the puzzle to carry out highly effective programs for our clients. As an account lead, she runs the day to day programs for a number of our clients, but she is our team's sounding board, chief problem solver and all around organic guru, working hard to ensure all of E-Power's clients benefit from her experience and expertise.

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