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Give Your SEO Campaign Time SEM Back to Basics Tip #3

Andrea Schultz
by Andrea Schultz on Nov 6, 2008 3:07:00 PM

Time. Something we all wish we had more of. There are never enough hours in the day. As in all good things, time is a main attribute needed in a search engine optimization program. Without time, an SEO campaign cannot fully develop and flourish. Therefore you need to give an SEO program time before seeing results. An SEO campaign is not a quick fix for traffic problems. It is a long term project that needs to be given time to kick in, take hold, and yield results. You need to understand the process of Search Engine Optimization, and give your SEO campaign an adequate amount of time before jumping to conclusions on whether it was successful or not.

Believe me; we understand you need proof that the budget you got approved for a Search Engine Optimization program is or will deliver results, especially in these economic times. However, that is not done with a snap of the fingers. Search Engine Optimization is an ever changing, interactive field, and when an SEO campaign begins, it takes time to really take effect for a Web site. That's not to say that optimization is done and then your SEO team will sit idly by to see if what they did works. Often times, steady progress on optimization services are what will gain the most results for you. Time needs to be a driving force in any organic search engine optimization program. Use caution if another search marketing company tells you otherwise.

With a SEO campaign, you are committing to a long term program. The time it takes for an organic search engine optimization program to fully work to its capacity depends on many factors. Not only is your Web site's history, inbound links, content, interactivity, etc. factored into success, but the search engines themselves require time as well.

If new or revised content was added to your Web site or technical issues hindered the ability of search engines to properly crawl your Web site have now been corrected, you must now allow the search engines themselves time to properly crawl and index your newly optimized Web site. Typically the search engines crawl Web sites within a few weeks, however depending on the depth of your Web sites original state; this could take up to 2 – 3 months.

Now, let's say you launched a strategic linking or a Social Media Marketing program with your SEO campaign. You must provide time for the search engines to crawl all those Web sites you now have now gained links with. This could take a few months before your Web site is properly credited with popularity from those new inbound links.

Lastly and most importantly, Google rewards trust. More than anything, history and trust are by far some of the largest factors in Google's search positioning algorithm. You cannot gain trust quickly. It takes time.

Overall, you need to allow your search engine optimization program at least 6 months to begin performing at the level it can perform in the long-term. A year is a much better comparison. The search engines have compiled their algorithms in this manner to prevent quick, spam techniques from being successful. A trusted Web site provides more to the search engine's ultimate customer, the end user.

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Andrea Schultz
Written by Andrea Schultz
Andrea is the VP, Online Marketing at E-Power and works to integrate and organize the pieces of the puzzle to carry out highly effective programs for our clients. As an account lead, she runs the day to day programs for a number of our clients, but she is our team's sounding board, chief problem solver and all around organic guru, working hard to ensure all of E-Power's clients benefit from her experience and expertise.

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