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Spring Cleaning for your Web site

Adrian Bredeson
by Adrian Bredeson on Mar 31, 2009 2:16:00 PM

Spring is in the air! Snow is melting, birds are singing, and people are gearing up to do some spring cleaning! Why not get in on the action by doing a little online spring cleaning of your own? Not sure where to start? One simple, but effective way to clean up and refresh your Web site is to work on your content!

8 Easy Ways to start the spring cleaning:

  • Get current - Check your content for currency. Did you remove all references to 2008? Are all of your current promotions discussed on your Web site? Have you started to offer new products or services? Businesses change, and too often Web site content is not refreshed to keep up with those changes, leaving both customers and search engines in the dark about what it is you truly offer.

  • Check your links - Are all of your links functioning properly? Are there new places you can add links within your content? You know how frustrating it is to click on a Web site's link and get an error. Make sure your visitors aren't having that problem.

  • Evaluate your blog - Are you on a consistent schedule with blog posts? Do you have new material to add? Become more consistent with blog posts. If you want, now is a great time to do a little redesign of your blog. Get some new graphics, add new material, and update author profiles and company information. Re-release the new and improved blog with press releases and a promotional campaign.

  • Get organized - A page on your Web site should have an obvious purpose. If you have a page that tries to do too much, it will get overwhelmed and messy. Utilize headers, bolded and italicized words to show both search engines and people what the main points of ear page are. If you have tried to cram too much information onto one certain page, expand! Clear out the clutter and decide the intention of each page. Don't be afraid to create new pages, or to get rid of the mess. That's what spring cleaning is all about, right?

  • Do new research - Understanding the importance of targeting the keywords your market searches is important. Jargon and terminology change. Doing research now will give you a current, up to date look at exactly what it is your customers are searching for online. Turn to your SEO firm or trusted keyword research tools like Google's Keyword Tool to get the most recent keyword research, as the number can change drastically over time.

  • Get recommendations - You probably aren't an SEO specialist. Even if you understand the importance of Search Engine Optimization, and have picked up on some of the basics, there are still a lot of things that only professionals know. Many Search Marketing firms offer a free search marketing analysis to serious Web site owners looking to make improvements. Turn to the professionals for a little help with your spring cleaning; you'll probably learn a lot!

  • Create something new - Now is the perfect time to add a new page or two to your Web site. Get creative and write some how-to articles, or top 10 lists. Add a customer testimonial page or a glossary. Do you have an FAQ page yet? Adding a new page will not only give your visitors a new reason to come to your page, but it will also give search engines a reason to take notice.

  • Get connected - Hopefully, content has been added over the last few months. Just because it's on your Web site, does not mean it's going to be seen though. Increase the chances of visitors finding the newer content by using internal hyperlinks. Mention a product on an information page? Link it! Reference an article on your blog? Link it! Be your own best resource and cross link!

Spring is the perfect time to make sure your Web site is current and attractive to both search engines and people. Many companies looking to maximize their Web site's potential will work directly with SEO professionals. Contact your SEO specialist or find a qualified Search Marketing professional today to make sure that you're Web site is ready to do all it can for you this spring.

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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