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Handling Multiple Domains - SEM Back to Basics Tip #4

Andrea Schultz
by Andrea Schultz on Apr 15, 2009 10:16:00 AM

Whether for defensive branding purposes or some other reason you have multiple domains for your Web site. No problem right? Not necessarily. Unless your domains are properly set, they can hinder search visibility.

Back in 2006, Google released their patent and deep inside; it stated how Google reviews a Web site's DNS details to help eliminate spam; therefore, why you need to be concerned. The good news is that you can easily get all of your domains aligned and properly setup, eliminating your need to worry.

Implement the following steps to keep your multiple domains from becoming an arrow in your search engine marketing efforts side:

  • 301 redirect all other domains to the main domain
  • Align the following DNS details for all domains. (All domains must have the exact same information for the below attributes)
    • Administrative Contact
    • Technical Contact
    • Name Servers

  • Focus all of your linking efforts on the one main domain
  • Focus ALL efforts online and offline around the one main domain

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Andrea Schultz
Written by Andrea Schultz
Andrea is the VP, Online Marketing at E-Power and works to integrate and organize the pieces of the puzzle to carry out highly effective programs for our clients. As an account lead, she runs the day to day programs for a number of our clients, but she is our team's sounding board, chief problem solver and all around organic guru, working hard to ensure all of E-Power's clients benefit from her experience and expertise.

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