Handling Multiple Domains - SEM Back to Basics Tip #4
Whether for defensive branding purposes or some other reason you have multiple domains for your Web site. No problem right? Not necessarily. Unless your domains are properly set, they can hinder search visibility.
Back in 2006, Google released their patent and deep inside; it stated how Google reviews a Web site's DNS details to help eliminate spam; therefore, why you need to be concerned. The good news is that you can easily get all of your domains aligned and properly setup, eliminating your need to worry.
Implement the following steps to keep your multiple domains from becoming an arrow in your search engine marketing efforts side:
- 301 redirect all other domains to the main domain
- Align the following DNS details for all domains. (All domains must have the exact same information for the below attributes)
- Administrative Contact
- Technical Contact
- Name Servers
- Focus all of your linking efforts on the one main domain
- Focus ALL efforts online and offline around the one main domain