LocalAdLink - Is this unknown search directory worth advertising on?
A client recently asked for my opinion about LocalAdLink, a search directory that I had never heard of. My Blog post last month Search Marketing Scams to Avoid recommended against "Advertising on search engines you have never heard of."
LocalAdLink describes itself as "The easiest and most affordable way to advertise online." LocalAdLink claims "It comes to $49, $99 or $199 a month to be seen by millions of people a day." Those are strong claims. Are they true?
First I searched my 2,000 emails from the last 16 months from search engine newsletters and groups. Not one mention of LocalAdLink
Search Engine Land had no mention.
Therefore, it seems to me that search marketing professionals have never heard of LocalAdLink. Or, if they have heard of it, they don't believe it warrants discussion. And with promises as lofty as "millions of visitors a day" you'd think Search Marketing professionals would have a lot to say.
Where does LocalAdLink attract million of people a day? LocalAdLink claims, "We are pro-actively pushing your listing out through our partner websites. Your listing can be seen on some at the most popular websites, search engines, and social networks in America. Some of these include Google, Yahoo, MSN, AOL, Ask.com, Earthlink, YouTube, GMAIL, About.com, Napster, PGA.com, Redbook, Hollywood.com, Monster.com, MySpace, Linkedln, Friendster, Bebo, Hi5, Orkut, MiGente and B00Mj."
My! That is impressive! I had to see what they were doing.
I tried to find LocalAdLink on Google, Yahoo, YouTube or LinkedIn. I could not find the ads.
I checked with SpyFu for clues. SpyFu claims LocalAdLink advertises with Google AdWords. The LocalAdLink ads on Google go to LocalAdLink, not the LocalAdLink advertiser's Web site.
Is LocalAdLink counting its Google ads and where Google Content Network ads display as "our partner websites?" That seems like a stretch to me. However there are search engine marketing firms who make that questionable stretch as well.
Is LocalAdLink capable of delivering "millions of people a day" to its advertisers? The evidence does not support its claim.
Compete estimates LocalAdLink had 332,256 visits in March 2009. Though Compete's numbers are ballpark estimates, 10,000 visitors a day is less traffic by a factor of 100 times. This is traffic across the nation. That means, with LocalAdLink claiming 14 million businesses, each business averages .0237 visitors a month.
In other words, my analysis of LocalAdRank makes me conclude that $49, $99 or $199 a month is a lot of money to spend for little to no traffic to your Web site.
As I wrote last month, "If a salesman wants you to advertise on a search engine that you have never heard of before, don't do it."
See more recent Blog posts: