The trend is clear. The Web changed everything. Certainly marketing will never be the same.
Newspapers are dying because the Web provides faster, more in-depth information. Online retail sales are exploding. A generation has no idea what magazine bingo cards are.
The Web is the best way to connect with your audience. How well are you doing it?
Consider The Two Secret Ingredients to Search Marketing Success. They are Engagement and Commitment.
Are you engaged and committed on the Web? Are you reaching out on the Web engaging your audience to gain feedback so you can conduct business more effectively? Are you committing the resources to educate your audience about better ways of doing things so they look to you as the expert? Are you committed to strengthening your presence on the Web?
If you are not, know that some of your competitors are. In the process they are gaining a competitive edge on the Web. Can you afford to be left behind your competitors on the Web?