Supported with a PR and advertising blitz, Microsoft launched Bing to replace its MSN/Live search engine. Now that the hype has settled down a bit, let's consider the value of search results offered by Bing vs Google and Yahoo.
Search "cell phone" on each of the search engines. All populate search results with cell phone providers, vendors and reviews. Does any of the three return poor first page search results?
Bing shows cellphonessold.com in the #3 position. This site is a Blog about cell phone news of moderate value. It does not belong in such a lofty search position.
Two other first page positions go to phonedog.com which misspells "Cingular" in one of its page titles. A top site should not have misspellings of a featured brand.
If Bing was a well-tuned search engine, then it would not show two search positions to the same site for such a popular search phrase. Besides phonedog.com, Bing displays multiple first page search positions for cnet.com and wirefly.com. These are strong sites, but one search position is enough.
One last bang on Bing. One of the "Videos of cell phone" includes a news report about the protests in Iran over its election. What does this have to do with cell phones?
All in all, Bing is slightly better than MSN/Live.
Google search results are all relevant providers, vendors and reviews. There are no multiple listings to the same Web site. There are recent news, local dealers, recent Blog posts, books, and searches related to cell phone. Google displays quality, relevant and diverse search results as we have come to expect from it.
Yahoo search results show relevant providers, vendors, reviews and news. What it does not display that both Bing and Google offer is local cell phone dealers. Why is Yahoo not geo-targeting? This is 2009 after all.
Yahoo also has the fewest first page organic search results and the most paid ads compared with Bing and Google.
These are signs that Yahoo is falling further behind Google and now Bing.
In summary, Bing is better than MSN but still not up to the standard set by Google. Yahoo is not advancing its search engine as it should and will likely lose more market share.
Topics: Online Marketing