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Mobile Web Taking Over?

Adrian Bredeson
by Adrian Bredeson on Jul 13, 2009 8:55:00 AM

Recently, I came across an article that really got me thinking. The headline read: "iPhone Users Pick Mobile Web Over Newspapers" While this didn't really surprise me, it sparked my interest. What really got my attention though, was the chart within the article.

With over 30% using their mobile web more than television, over 40% using it more than their radio, and almost 60% using it more than newspapers, it's easy to see how important it is to be marketing online.

The original study from MediaPost states that a total of 7,302 iPhone users were surveyed for this report, with all results tested for statistically significant differences at the 95% confidence level. There are definitely more that 7,302 people out there logging onto the internet from their iPhones, and the iPhone is definitely not the only tool capable of accessing the mobile web. There is a large audience out there utilizing the Internet from their phones, and they are choosing it over other forms of information sources.

While this is certainly important for television and radio stations, newspapers and magazines, it's also pretty important stuff for any business. You can't rely solely on the more traditional forms of advertising anymore. They're just not keeping up with the Internet. What are you doing to remain competitive? What forms of marketing are you depending on? Are you going to be found online, or are you just going to sit back and fade away?

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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