Take Advantage of Google Webmaster Tools - SEM Back to Basics Tip #7
Google Webmaster Tools provides a great deal of insight into your Web site's online visibility on Google. Not to mention the vast amount of data it provides regarding what Google's search bots find crawling and indexing your Website. You will know about any errors (broken links, XML errors, etc.) that Google is finding. Take advantage of the direct information Google provides you about your Web site such as backlink reports. Although not a complete list of all the backlinks to your Web site, it does give a good baseline to measure from.
Within Google Webmaster Tools you can also view crawl dates, any content issues, internal link counts, set your preferred domain, top search queries, HTML suggestions, XML errors, set a geographic region by country and the list goes on.
More times than not, someone will go through the simple process of verifying Google Webmaster Tools and submitting a XML feed, never to login in again. If you have a Google Webmaster Tools account, be sure to at the very least login monthly and review any errors. If you don't have an account, we strongly recommend you create an account and verify your Web site.
Don't let this valuable information go to waste! Remember, your online presence is at risk.