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A Season of Change...

Adrian Bredeson
by Adrian Bredeson on Sep 22, 2009 1:15:00 PM

Autumn is here and as the days are growing shorter, and temperatures are dropping, it's time to say good bye to summer for another year. As much as I'll miss the heat and sun, fall is my favorite season. The colors of the leaves, the crisp fall air, it's hard to ignore all the changes going on outside. As the seasons change, why not take a minute and look over your Web site to see what changes you can make this season?

How long has it been since you read through the content on your Web site? Too often, content is outdated, making your Web site look unprofessional. Check the dates in your content. Make sure you reference current information. Review your company information for changes in personnel and contact information. Make sure everything on your Web site is up to date and relevant. While you're checking for outdated information, keep an eye out for misspellings as well.

Nothing dates a Web site like old images. Stock photo services are easy to use and relatively inexpensive, but can give your Web site a fresh new look in no time. Don't forget about the Alt IMG tags. The Alt IMG tag allows you to input alternative text if the image is not available to users, and to describe the image to search engines. Use an optimized Alt Image tag with relevant keywords for the most benefit.

Why not develop some new content for your Web site this month? Create an informative, resourceful page that will educate your audience, and help to establish you as an industry leader. Contact your Search Engine Marketing firm for great recommendations on what kind of content will work best for your Web site. No Search Marketing firm? Check out the E-Power Marketing's Linkbait article for some more general suggestions.

The search engines reward Web sites that consistently revise or add to the content on their Web site. Blogs are an important tool for increasing search visibility when well written, optimized posts are added regularly. Have you looked at your Blog recently? How often do you post to it? Publishing at least one new post every week is a great goal to shoot for. Already posting once a week? Why not try to do more. The more optimized content you publish, the better your chances are of getting top positions for the keywords that matter to you.

There is never a bad time to update your online presence. Turn a critical eye to your Web site, and figure out what you changes you can make before the snow starts to fly. Whether you have a few minutes or a few hours, you can easily make updates to your Web site that may make a big difference to your potential customers.

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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