User Reviews: An Integral Part of Your Social Marketing Program
Social Marketing is becoming more and more prominent everyday in the online marketplace. Potential customers are using the Web to research products, talk to one another about them, and to communicate with the companies or organizations offering the products. With all of the review sites available, reviews are becoming not only valuable, but in some cases necessary for success. Regardless of whether the reviews are good or bad, they still have the ability to drive traffic to your site and to increase sales.
Consumers like to interact with companies as well as other consumers about their possible purchases. User Reviews provide an outlet for these consumers to communicate. Consumers crave information, and these days the more information they can get, the better. Information from other consumers is more valuable than information from sellers or companies. Ratings sites open these lines of communication. Consumer-to-consumer communications are proving valuable to companies.
Social platforms such as Facebook now include a review application that can be added to Fan pages. Take advantage of this as a great option to learn what your consumers are saying about your products. Review sites like RateItAll and Epinions are also a great place to start when it comes to reviews. Products and services are organized by category and can be accessed by anyone who registers. They allow open discussion among consumers who have used or purchased products or services. They allow consumers to rate the product or service. Along with the rating, consumers can give a candid explanation of the product or service without feeling biased. In today's market, reviews are like publicity; "all publicity is good publicity". Even bad reviews are helping to increase sales and traffic to your site.
Basically, reviews provide a social platform for discussion among consumers. In the age of Web 2.0, this is an important part of online marketing success. Making it easy for your consumers to review your products increases the value or your site. Encourage your consumers to review your products, whether good or bad. Not only will you learn things that you can change to make your products better, you will also increase your sales and profitability.