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Blog Action Day 2009 - Climate Change

Adrian Bredeson
by Adrian Bredeson on Oct 15, 2009 8:34:00 AM

Blog Action Day began in 2007 as a way for Bloggers from around the world to unite and inspire social change. In 2007, 20,000 Bloggers took to their Blogs and wrote about the Environment. Last year, E-Power Marketing joined this movement. Thanks to Blog Action day, our team addressed hunger in Winnebago County. Inspired by what we learned through our research, we held a food drive. The E-Power Marketing team collected 880 pounds of food and E-Power donated $880 to a local food pantry here in Oshkosh.

This year, the focus of Blog Action Day is on Climate Change. According to the United States Environmental Protection Agency, Climate Change may result from natural factors. Climate Change can also be brought about by people, burning fossil fuels or reshaping landscapes. Though this is a hot topic today, it's one we really hadn't thought much about as a company. Thanks to Blog Action Day, we've taken the time to figure out where E-Power Marketing stands in terms of Climate Change. From what we do as a company to what we do as individuals, the E-Power team is striving to reduce our carbon footprint and our energy consumption to protect the environment for future generations.

At its core, Search Engine Marketing is a relatively green industry. The Internet is at the heart of SEM, and the technology that creates the need for Search Marketing also allows it to be environmentally friendly. Search Engine Marketing promotes products and services online, making more traditional (and wasteful) forms of advertising, such as printed collateral materials or print ads, less necessary. People are turning in their phone books for online directories, and they're searching online for the products they used to have to travel all over for. Search Engine Marketing allows people to live greener, and waste less time and energy.

At E-Power Marketing, we've embraced a green routine without ever thinking about it. At the office, we reduce our carbon footprint in the following ways:

    • Communication
      • We primarily connect with our clients via email or the telephone.


      • We have an open air office, so there is less need for memos and post it note messages.



    • Education
      • We attend Web seminars instead of traveling to conferences on a regular basis.


      • We take online classes, learning over the Web instead of traveling to campuses and printing lectures and notes.


      • We subscribe to email newsletters, and utilize industry RSS feeds to stay up to date on what's going on, rather than subscribing to newsletters through the mail or industry magazines.


    • Energy
      • Two walls of windows allow for natural light.


      • Lots of plants thanks to Andrea's green thumb.


      • Our computers are turned off every night to conserve energy.


      • We use the blinds and sun light for natural shade or warmth rather than adjusting the thermostat all the time.


    • Transportation
      • We have almost no business travel. Most of our work is done online or over the phone.


      • Two team members live within a few blocks of the office, and regularly walk or bike to work.


      • Carpool or walk to lunch outings and the rare off-site business meeting.


    • Recycling
      • Reusable water bottles and travel mugs.


    • Spam faxes used as scrap paper.

Our concern for the environment doesn't end when we leave the office. Through writing this blog post, I was able to talk with each E-Power team member to find out what they do at home that's good for the environment.

    • Larry - President, E-Power Marketing
      • We have researched and purchased cars with good gas mileage.


      • We installed an energy efficient boiler.


      • We have replaced our old windows with more energy efficient windows with better insulation.


      • We have incorporated fluorescent bulbs into our home instead of incandescent.


      • We recycle.


      • We have started to become more conscious of turning off lights and electronics when we leave the room.


      • We also mulch grass instead of sending clippings to a landfill and we have a compost bin. We don't use fertilizer or herbicides on the grass.


    • Michelle - CFO, E-Power Marketing
      • We utilize the reusable shopping bags on a regular basis for our shopping trips.


      • We buy and use "green" household cleaning products (we use Nature's Source brand) that are made from plant based, biodegradable cleaners.


      • We don't throw used batteries in the garbage, we hold on to them to take them to be properly disposed of. Our local fire department holds a "clean sweep" day annually where they collect batteries, paint cans, etc. We've also been using rechargeable batteries instead of buying new ones each time.


      • Recently we planted 2 trees in our yard.


      • We change light bulbs in our house to energy efficient bulbs.


      • We utilize reusable/washable water bottles when we're on the go instead of continuing to buy new plastic bottled water which creates more garbage.


      • My kids and I are also involved in a Playgroup and we are currently making crafts over the next few weeks using recyclables. We will be using empty paper towel rolls, Kleenex boxes, oatmeal canisters, yogurt containers and lids from tin cans. The items will all be used to make an instrument of some kind. For example, we will use the empty paper towel roll to make a trumpet and the Kleenex box to make a guitar. It's fun for the kids and good for the environment.


    • Andrea - Director of Search Engine Marketing
      • Every morning my 4 year old goes through the house and makes sure all the lights are off. She will also chew you out if she catches that you left a light on any other time too!


      • We recycle paper, plastic, and cans.


      • I have a huge vegetable garden where we grow our own food, and we purchase other vegetables and fruits from local farmers markets.


      • We use rechargeable batteries.


      • We have many flower beds and have planted various tree varieties throughout the yard. Apple, pine, balsam, plus others.


      • Nick Jr. has this project set up for kids. They show "Green Tips" all the time on Rianna's Noggin channel she is being exposed to great ideas so that she has a solid foundation in being environmentally friendly.


    • Justin - Manager of Search Engine Marketing
      • I am in the process of building a house, and I'm shooting for "an Energy Star qualified house." More expensive to build, but better for the environment and my pocket in the long run.


      • I'm using energy efficient windows.


      • I'll be installing an energy efficient furnace to save on electricity and on gas. Actually, it is going to be a "hybrid heat dual fuel split system".


      • I'm using propane as a gas.


      • I didn't alter the land for construction, and when the house is up, I will be planting more trees.


      • I will be buying all Energy Star appliances in November to take advantage of the governments "cash for appliance's program".


    • Adrian - Search Engine Marketing Specialist
      • Our apartment circulates hot water through the floors for heat.


      • Our shower head is low-flow, so it wastes less water, and we keep baths to a minimum, as it takes less water to shower than to take a bath.


      • I use a stainless steel water bottle instead of plastic, and I make coffee at home and bring it with me in a reusable travel mug rather than getting paper cups from coffee shops.


      • I shop at the farmer's market and other local shops as often as possible.


      • Weather permitting, I walk to work.


      • We donate our gently used clothes to others in need.


      • We unplug things when we aren't using them, from our phone chargers to the toaster; I've definitely seen a difference in the energy bill.


    • Craig - Search Engine Marketing Specialist
      • I recycle my coffee cup sleeves.


      • I walk to work.


      • I use reusable water bottles instead of a new glass that needs to be washed every time.


      • I use candles instead of leaving lights on throughout the apartment.


      • We recycle cans, glass, and paper.


      • At the apartment, we open windows when it's warm out, and we use blankets when cold, trying not to use the air/heat until absolutely needed.


    • Sara - Social Marketing Consultant / Web Analytics Specialist
      • We have Energy Star appliances to save on energy use:
          • A washing machine that senses loads so that it only uses water it needs.


          • An energy efficient dehumidifier that doesn't constantly run if it doesn't need to.


          • Energy efficient ceiling fans.


          • An energy efficient chest freezer.


        • The toilets and shower heads that save on water are our next purchases.


      • We use a mixture of disposable and reusable diapers to reduce the amount of diapers that go into landfills. We also buy some diapers that are biodegradable so they don't stay in the landfills forever.


      • We recycle all cardboard, glass, plastic, aluminum etc.


      • We drink out of reusable water bottles, and we drink filtered water from the refrigerator instead of using plastic water bottles.


      • We use solar path lights up to the house so we don't need to turn the lights on to get into the house.


      • We use our phones to write lists sometimes so that we don't need to use any paper.


      • We use Eco-friendly light bulbs.


    • Natalie -Social Marketing Intern
      • We wash in cold water as often as possible and hang dry all most all of our laundry.


      • We recycle.


      • We try to use reusable bags at the store as often as possible.


      • We don't get any paper bills. We use companies' online services and email reminders instead.


      • We car pool to campus when we can.


      • The dishwasher is set to energy saver, and we hand dry the dishes instead of letting the dishwasher go through the heated dry cycle.


    • I run or walk outside, instead of on a treadmill.

Blog Action Day has inspired us to focus on what we do at the office and at home to take care of the environment. We have learned tips and tricks from one another so that we can each be more environmentally friendly at home. We'd love to hear from you too, leave a comment and let us know what you do to take care of the environment, or leave us a green tip that we could use at the E-Power office or at home!

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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