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Content Drives Google Search Position Success

Larry Stopa
by Larry Stopa on Nov 12, 2009 2:18:00 PM

Many want to know, what is the secret formula to get to the top of Google? Well, there is no secret formula. It is simply a matter of having a Web site with strong content that informs and engages your target audience, and motivates others to link to your Web pages.

Google Engineer Adam Lasnik explained the value of content for Google search visibility well:

"People underestimate the huge importance of having creative and compelling content. People need a reason to go to your site."

"Sell widgets? Post thoughtful, helpful comments on blogs that talk about the care of widgets, traveling to see widgets, widget troubleshooting, etc. Be a part of the online community.

"If you don't make an effort to engage others or -- worse -- simply put up a flashy (or contrastingly boring-as-heck) Web site that's an island unto itself, why SHOULD others care, much less visit?"

In other words, you need strong content to earn Google search positions. You have to give your audience reasons to visit, explore the site, then return to it. A Web site that is nothing more than a brochure in an electronic format will not earn search visibility. You need to give visitors thorough information about your business.

Then go beyond that.

Educate your audience about your industry to establish yourself as the expert. Give them reason to come back by adding new informative content on an ongoing basis.

You need to ask yourself:

- Why should someone visit your Web site?
- Do you show and say what makes you special?
- Do you benefit the visitor beyond pitching them for a sale?
- Do you demonstrate that you are an expert?
- Do you engage the visitor?

In the content, you need to use the keywords that you want to be found on search engines. Those keywords need to be relevant to that Web page's content. But don't overuse keywords. Use the keywords naturally in the page title, headline, body copy and links that point to that page.

Strong content attracts links that search engines reward with better search positions. Using strong content is the most effective linking strategy. Build quality links naturally is hard and takes time. But it will result in long-term solid search visibility.

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Larry Stopa
Written by Larry Stopa
Since establishing E-Power Marketing® in 1998, Larry has grown it to become a highly successful business focused on generating the results that impact our clients' bottom line. Larry oversees all client programs, new business initiatives and leads the team to continued growth and ongoing education.

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