When was the last time you, your SEM team, or your "SEO-Friendly" Web developer did the following things? Chances are, its been awhile. These are 10 tasks that should be on your radar at all times, and done regularly to improve your Web site's functionality and search visibility.
- Check the load speed of each page on your Web site. When a page takes longer than 10 seconds to load, you've got some issues. Google Webmaster Tools has added a Page Speed section to their program. Login to your account and check out how your Web site is loading.
- Check your site for broken links. Broken links can wreak havoc on a Web site. Use a tool like Xenu to discover any broken links on your Web site, and fix them immediately.
- Analyze your Google Webmaster Tools account. Checking your account regularly will ensure you're getting the most from this tool. Google Webmaster Tools and the data it provides can aid in improving your Web site, but only if you look at the information regularly.
- Examine your Sitemap. As your Web site changes, your Sitemap page needs to change as well. Keep your Sitemap up to date with the most current listing of your Web pages. Don't forget about your XML Sitemap either!
- Edit your Web site's content or Meta Tags. Continually refreshing the content on your Web site will make a difference. Stagnant content won't do you any good on search engines. From Title tags to Meta Descriptions, is your Meta Data still accurately describing each of your Web pages? Does each page have specific Meta Data? Are you within the Search Engine's character recommendations or guidelines?
- Do you learn anything from your Google Analytics account? You can improve your Web site's productivity and functionality by utilizing your Google Analytics account properly. Not sure how to accurately interpret or utilize the data? Ask for help! It's that important.
- Make sure your contact information is correct and up to date. Employees come and go, offices move, phone numbers change. Double check that your contact information is accurately presented (and easy to find) on your Web site!
- Do keyword research to make sure you're still targeting the most appropriate and searched words on your Web site. People's search habits change, make sure you're using the correct keywords in your content!
- Claim, update, or create your Local Search Marketing listing. Not only will you be creating quality links to your Web site, you'll also be making your brand more accessible to people in your area. You should also verify your information on the major search engines' local search tools. Local search is becoming more and more important as the Mobile Web takes off.
- Do you really understand your Search Engine Marketing report? You should understand your SEM campaign, and where your budget is going. If you have questions about how your money is being spent, ask your SEM team.