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Big Picture Marketing

Andrea Schultz
by Andrea Schultz on Feb 5, 2010 10:01:00 AM

Search engine marketing should be an important aspect of your entire marketing campaign. Online marketing and offline marketing should not be separate issues. In the same respect, the technical aspects of search engine optimization are not autonomous from the other aspects of a search engine marketing campaign. Search engine optimization is the collaboration of technical aspects of a Web site as well as content, links, traffic, social media, etc. Search engine marketing truly is a complete package.

One part of that search marketing package is your Social Media involvement. Social media is changing the way marketing is done. The days of push marketing are coming to an end. Marketing both offline and online are taking a new approach. Relationships are the key to success. Building relationships with your target audience in turn markets your product / service.

The social aspect of the Internet is becoming more and more obvious. Recently, Google has unveiled the Social Search feature, which allows users to find pertinent content from their social circles. Google finds relevant content from a user's friends and displays it under the other search results. The Internet is becoming more and more personalized. Does your current marketing plan account for these changes?

It's not all about simply putting a page on Facebook or tweeting once in awhile. You need to allocate the resources to successfully build a following on the various social media channels. Communicate with and provide the information your market is looking for. Market without Marketing. Provide the information your market wants and let them spread the word for you! By participating in social media correctly, your online visibility and search results will grow as well.

Times are changing, and search engine marketing is proving to be an important piece of the large marketing puzzle. Discuss your entire marketing vision with your search engine marketing firm, and make sure that your online marketing efforts reflect your entire marketing campaign. Look at the big picture, and your marketing efforts will be rewarded.

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Andrea Schultz
Written by Andrea Schultz
Andrea is the VP, Online Marketing at E-Power and works to integrate and organize the pieces of the puzzle to carry out highly effective programs for our clients. As an account lead, she runs the day to day programs for a number of our clients, but she is our team's sounding board, chief problem solver and all around organic guru, working hard to ensure all of E-Power's clients benefit from her experience and expertise.

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