Google has made managing your pay per click advertising campaigns an on-the-go option with the full launch of AdWords for Mobile. Advertisers and campaign managers using an iPhone, Android or Palm Pre can track their PPC accounts and make adjustments to campaigns and keywords anywhere they can access the Internet.
You access AdWords for Mobile using your phone's Web browser. After signing in you'll get an overview of your most important PPC campaigns and keywords, including your custom alerts, campaign filters and keyword filters. When looking at the campaign or keyword level, you can cycle through those statistics that are normally visible on the original Web interface, including clicks, impressions, CTR, CPC and so on. You can also sort the data in the same way by tapping on a column header.
AdWords for Mobile allows you to make basic changes to keywords and campaigns, including status changes (enable, pause, delete) and adjustments to the campaign budget or individual keyword bids. The traditional AdWords Web interface is still needed for working with accounts in greater detail, but the Mobile platform is perfect for checking statuses and quick tuning.
See AdWords Mobile in action:
Here you can view the mobile interface from your computer: AdWords Mobile Dashboard. Just sign in as you normally would and it'll bring you to AdWords for Mobile screen as it would appear on your mobile device - only much larger on a computer screen. Click on the alerts and filters to see details. If there are no results, then you need to log in to the traditional Web interface and set up alerts and filters for monitoring your campaigns.
After you try it out on your phone tell us what you think about it in the comments below. Do you think Google needs to give users more management options like working on the Ad Group level or changing ads? Should they create a mobile app so as to avoid tying up user's mobile browser?
Topics: Online Advertising