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Search Engine Optimization Checklist for the New Year

Adrian Bredeson
by Adrian Bredeson on Dec 14, 2010 2:47:00 PM

As 2010 draws to a close and 2011 begins, now is the perfect time to take a hard look at your Website and figure out how you can improve it. Investing in a strong SEO campaign isn't a short term solution. Creating a substantial, long-term SEO campaign is imperative to establishing and maintaining search visibility.

So how can you assess your Website's needs? Use the checklist below to assess your current Website. If you don't understand some of these items, browse through our SEM Glossary, talk to your Website team, or contact E-Power Marketing for a free Web Site Assessment.

Check the following that apply to your Website:

___ There are multiple domains pointing to one Website
___ Multiple domains DNS details are not aligned
___ Website utilizes Dynamic URL generators
___ Website utilized Session IDs or Session Tracking in the URLs
___ Website is built with Frames
___ There are duplicate Page Titles, Meta Descriptions or Header Tags
___ The Meta Keywords Tag is stuffed with phrases
___ There are many Specialty Meta Tags
___ JavaScript Redirects are utilized
___ 302 Temporary Redirects are utilized
___ Meta- Refresh Redirects are utilized
___ The Robots.txt file is blocking spiders
___ Navigation menus are in JavaScript, Flash or in Image Maps
___ There are over 150 links in the Navigation Menus
___ Content is embedded in Flash technology
___ There is duplicate content on the Website
___ The Website content has been static for more than 6 months
___ There are more images than words on most pages of the site
___ Links are programmed with JavaScript
___ Internal links are inconsistent or not optimized
___ Your Website has broken links
___ There is no HTML Site Map
___ There is no XML Site Map
___ Images take up the top half of pages, with content pushed to the bottom
___ There are no Alt tags on images
___ There are no links to the company's Social Media channels
___ Links to your Blog are not featured
___ Poor quality sites show up in Backlinks reports

If your Website is experiencing any of these issues, there is room for improvement. If you’re not sure whether or not these problems are impacting your search visibility, talk to someone who does. Some of the most basic details can affect your search visibility and need to be addressed as soon as possible. Beyond these basic technical details, there are many larger issues that come into play when Websites are trying to establish and maintain search visibility. Use this time of preparation, planning and new beginnings to investigate all the ways you can improve your Website. Ongoing Search Engine Optimization is a process, take control of your Website and talk to your team, or the E-Power Marketing team about improving your online performance for the new year!

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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