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Were Your Holiday Online Sales as Strong as They Could Have Been?

Larry Stopa
by Larry Stopa on Jan 11, 2011 9:41:00 AM

During the holiday season I went online to buy a gift basket of Wisconsin's finest cheddar cheese as a Christmas present for my godfather. I knew where I wanted to buy, so I chose search keywords specific to that particular store, However, Google did not provide the URL to this cheese store until I searched its exact name. That was because the Website was not optimized for search engines.

After finally locating the site's Web address, I went through the cheese store's Shopping Cart and was one click away from completing the purchase. However, I could not complete the buy because Firefox, my browser, did not display the Buy button. Being Web savvy, I knew I could resolve the problem by repeating the purchasing process on Internet Explorer. Too often Shopping Carts only work on Internet Explorer, but not on other browsers such as Firefox or Google Chrome.

My wife went to the same store to send a gift basket. She had the same problem while using Firefox. However, she did not think to try another browser. Instead she used a search engine to find another online store that sells Wisconsin cheese baskets. There are plenty of them

I suspect most online shoppers do not have the persistence that I have to complete an online purchase. My favorite cheese store hired a Web developer that created a nicely designed Website. Nonetheless, no one checked that the Shopping Cart works on other browsers beside Internet Explorer. As a result, that cheese store lost at least one sale. Probably many more.

Start Today for Successful 2011 Holiday Online Sales

Right now is the time to start planning for a successful 2011 Holiday Season. That is because the reasons that held back 2010 sales may take until the next Holiday Season to fix.

Natural search visibility does not appear over night. It takes months after search engine optimization and Social Media Marketing strategies are implemented to build top search visibility. Plus, you must grow your Website by regularly adding informative, original content and engage in an active Social Media Marketing campaign to earn top search visibility.

If your Shopping Cart has technical problems, you want to waste no time fixing them. A Shopping Cart that does not work in all browsers is losing you sales 365 days a year.

Online sales during the 2010 Holidays grew to over $30 billion. (Source comScore) Online sales opportunities will only continue to increase.

Did you take in your share of Holiday online sales? If not, start taking actions today for a more profitable 2011.

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Larry Stopa
Written by Larry Stopa
Since establishing E-Power Marketing® in 1998, Larry has grown it to become a highly successful business focused on generating the results that impact our clients' bottom line. Larry oversees all client programs, new business initiatives and leads the team to continued growth and ongoing education.

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