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Local Search is Rising to the Top!

Adrian Bredeson
by Adrian Bredeson on Jan 18, 2011 10:09:00 AM

Local Directory listings are becoming more and more important to Organic Search. As we've documented over time, Google and Bing have revamped how they present organic search results. Local listings are being incorporated into first page results, making them even more important to businesses. The power of Local Search Marketing is being harnessed by businesses of all sizes. Below is a screen shot of how local listings are being presented within Google's organic results:

LocalListings.jpg

As you can see, in some cases Local Listings are being presented even before Organic Search Results. Businesses previously in the top 5 results for a certain key phrase are being pushed below the fold by Local Listings. This makes it just as important to focus on your companies Local Listings as on your position within Organic Search Results.

Too often we speak with clients who believe they have taken care of their company's Local Listings. When our Local Search team looks at a company's listing on Google Places, Yahoo Local or Bing Local, we look to make sure the listing is as complete as possible. From contact information, optimized company descriptions and specialties to photos, supplemental Web pages and more, there is a lot of ground to cover. Investing in an optimized Local Search presence is a good idea. The E-Power Local Search team understands not only what the search engines are looking for, but also what your customers are looking for in these listings. Customers are using Local Search more than ever from their Smartphones when they are on the go, help them find you online first!

Whether your company needs to create a listing from scratch, claim a listing that's already online or make recommendations for optimizing your existing listing, now is the time to make those changes. As Local Listings rise to the top of Search Results, make sure your company is rising to the top as well.

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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