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Google Tags - Expand your Local Search Presence

Adrian Bredeson
by Adrian Bredeson on Jan 20, 2011 2:55:00 PM

Recently, we discussed the importance of Local Search listings as they rise to the top of Organic Search Results. While creating basic, optimized Local Search listings are important, there are options for upgrading. Google Places has unveiled the Google Tags advertising option. Your customers are using the Internet to find the businesses in their area and Local Directory listings are an important way to make sure your business is being found. Google Tags allows your company to take your Local Listing on Google one step further by providing even more information to your customers. You can decide what information is most important to your customers and highlight it on your Google Places listing.

Google Tags has a flat, $25 monthly fee. Unlike Google AdWords, Tags are presented when your Google Places listing appears, with no need for keyword targeting or bid adjustments. Your Google Places dashboard gives you access to in-depth information on how your Tag is performing online. Though you can only run one Google Tag at a time, it can be altered or removed whenever you want. If you have a sale running for a week, create a Tag for it and you're free to remove or change the information when the sale is over. Google Tags allows businesses a flexible way to advertise different aspects of their business within Google's Local Search results.

Below, please find an example of a Lake Tahoe conference center who has implemented Google Tags. As you can see, within Google Maps, the listing has more information, highlighted in both the list of results as well as in the map's pop up.

GoogleTags.jpg

There is some misinformation about Google Tags that does need to be cleared up: Google Tags does not impact the order a Google Places listing appears. This program simply allows companies to add more information to their existing Google Places listing. Before a Google Tag can be implemented, a company must have an existing, verified Google Places listing and a valid credit card. To make the most of Google Tags, businesses should first establish an optimized listing through Google Places before Google Tags are implemented. Without a strong Google Places listing, your Google Tag will be lost in the crowd.

There are currently six options for types of Google Tags available. Businesses can choose from these Tags to highlight the information they believe most important. Again, a business can change between these Tags at their convenience for the single $25 monthly fee. The following Google Tags are currently available:

  • Photos
  • Videos
  • Coupons
  • Menus
  • Reservations Page
  • Posts

Again, Google Tags can only be added to verified Google Places listings and they will not affect the search position of your Google Places listing. First creating and verifying an optimized Google Places listing is necessary before Google Tags can be implemented. Once Google Tags is implemented, businesses have new opportunities to showcase information within their Google Places listing and can change their Tags whenever necessary. As Local Search Marketing continues to become more and more important, opportunities like Google Tags should be considered by businesses. Growing a Local Search presence is becoming more and more important, don't get left behind!

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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