To increase traffic to your website.
Okay, maybe I'm exaggerating a little here, but there are a ton of reasons for companies to Blog; one of them being that they increase organic traffic to your business website.
Blogs are naturally search-engine friendly. They are content-rich and relevant, which attract in-bound links that raise your search visibility. And if they are updated frequently, they are crawled more frequently by search engines. When search engine crawlers find that you are regularly updating content of your Blog, they return just as often to re-index your page to make sure the search listing always has the most recent content. Blogs also give your audience a reason to visit your Website often. Finally, they encourage interaction. Readers are able to voice their opinions and create discussions with others. In a sense, they are creating content for you.
For some reason, business owners always have a good explanation for not Blogging. "I don't know what to write about" or "I don't have time."
Well, I have a simple answer for your first excuse - write about your business and your industry. Here at E-Power Marketing, we Blog about search engine optimization, PPC advertising and social media marketing; topics that we know a lot about. You can do the same for your industry. You can answer your audience's questions, discuss current industry trends, share ideas or interview leaders in your field. There are numerous possibilities out there.
As for time, I wrote this post in five minutes (there I go exaggerating again.) Yes, it does take time, but it will be time well spent. By Blogging, you become a leader in your industry. And your audience will remember that the next time they are in need of your services.