Hide Content and You will Hide Yourself on Search Engines
Hidden Content is text that Website visitors cannot see, but is indexable by the search engines. People used hidden content as a way to stuff keywords into the text of site pages without visitors seeing the text. Including hidden text on a Website is an easy way to get Google to remove the site from their index, as it blatantly violates Google's standards.
Hidden links are another technique used in the past, for much the same reason. Websites could include numerous links without appearing spammy to their visitors. Unfortunately for those Websites, search engines no longer reward hidden content or links and have penalized the practice for years.
Not getting the search visibility you think you deserve? Suspicious your site may have hidden content or links? Look for the following methods and work to remove any hidden text as soon as possible.
Methods of Hiding Text and Links:
- Text color that is the same color as the background of a page.
- Tiny hyperlinks programmed into the CSS, as small as one pixel high.
- Links are programmed off of a small character, hidden within a body of content, for example, a comma in the middle of a paragraph is linked.
When to use Hidden Text:
The Bottom Line
Using hidden content stuffed with keywords, or hiding links throughout a Website may still work for a short period of time, and you may see an increase in your search visibility. But the spike won't be long-lived, and the penalties can be severe. There's simply no excuse for hiding content or links on a Website. Grow your site naturally, with targeted, educational content that will benefit your visitors. Relevant content, optimized for the key phrases you're targeting will benefit your business in the long run. Don't try to game the search engines with this outdated technique, it's just not worth it.