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Link Dumping Wastes Time - Focus on other Forms of Link Building - Way Back Wednesday #6

Adrian Bredeson
by Adrian Bredeson on Jul 20, 2011 1:30:00 PM

Building links is a critical aspect of gaining and maintaining search visibility. There are many "SEO Firms" offering the quick fix in link building. Previously we discussed the unethical and ineffective means some people are building links, through link schemes. Another form of ineffective link building we're seeing used is link dumping, or spamming blog or forum comment sections with nonsense, gibberish, hogwash, and of course, a link. This form of establishing backlinks is simply a waste of time, but it's a waste of time that some Websites are still paying for. Some of the ridiculous messages we've seen recently include:

In response to a Blog post on Water Pollution: "My biggest regret is that I hadn't met those guys earlier. I like their trading style. No emotions attached and they ensure that my principal is protected with proper risk..."

A comment left on a Blog post about Google Places: "He 1800's the helpless mirror which makes grunted he to image replica. Of a montre the suisse reminded his watches to make a substitution with the hand relief..."

Reaction to a Blog post on spring turkey hunting: "crochet baby blanket free patterns crochet baby blanket pattern crochet baby blanket patterns crochet baby blanket patterns for beginners..."

All of these comments included a link to a Website that had nothing to do with the topic of the Blog post. Not only would these links look like obvious spam, they were automatically put into the spam folder. They didn't get published. This approach didn't work. Spamming the comment sections of Blogs and forums takes time. Even something as simple as copying and pasting a pre-written comment with a link into a comment takes time. And it's wasted time. Either spam filters block the comments from being published, or vigilant Blog writers will delete the efforts.

Commenting on well written, informative Blog posts or on topical forum threads is a great way to establish yourself as an industry resource. Posting nonsense with a link to an irrelevant Website isn't. Steer clear of any SEO firms that offer to engage in link dumping or comment spamming. They will tell you that they will post comments and links on Blogs to establish backlinks for your Website. What they won't tell you is that they are spamming other Blogs, making your Website look like trash in the process.

There are plenty of ways to efficiently build links. You can and should interact with others by leaving relevant, insightful comments on Blog posts or in forums. Ask questions and give thoughtful answers. Associate your personal and brand names with good information. Leave a link when it's relevant and beneficial, not just for the sake of leaving a link. You don't need to stoop so low that even automatic spam filters know what you're trying to do.

What's the most outrageous comment you've seen come through to your Blog? Do you receive comments praising your Blog post but the comments have no substance or are so general they are meaningless? Have you ever reported anyone in a forum or on a social community for spam comments?

Follow the @EPowerMarketing Twitter account and use the #WayBackSEM hashtag to get in on the discussion!

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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