The Boston Consulting Group released survey findings that show Americans have changed their priorities. Sex has long been at or near the top of the list of must-do American activities. Of course, sex and booze often go together. But the Internet has changed all that.
What does this mean for our nation? How will the new American attitude change our economic engine?
Even Chocolate Can’t Compete with the Internet
The survey asked what Americans would give up for a year in order to maintain access to the Internet, 77% said they'd give up chocolate, 73% alcohol, 69% coffee and incredibly 21% said they would go a whole year without sex. This must mean YouTube is really that good.
Dominic Field, partner at Boston Consulting Group and author of "The Connected World: The $4.2 Trillion Opportunity" believe the Internet offers incredible economic opportunities.
“The Internet contributed $648 billion to the U.S. economy in 2010, or 4.7% of GDP; more than in any other country. To put that in perspective, the Internet economy is the eighth-largest sector in the U.S. and ahead of the Federal Government. Today, the Internet economy is growing at 6.5% a year in the U.S., one reason BCG believes this sector could eventually help propel the country out of recession.
“In the past, amenities like alcohol, chocolate and (certainly) sex were considered 'recession-proof' -- but none of them had the power to boost the economy like the Internet. It really is a 'new era', after all,” writes Field.
Your Next Move: Drink Heavily or Use the Internet to Improve Your Business Success?
The 21st Century, a.k.a. ”The Internet Century,” is well underway. How well are you taking advantage of the Internet’s opportunities? Are you gaining the sales via online marketing that you should, or what your competitors are garnering?
Even if you sell chocolate you need the Internet because Americans still have needs beyond Internet access, if they could only pull themselves away long enough from Facebook to realize that.
I guess it was intuitive of E-Power Marketing to give chocolate-covered Door County cherries to our clients and staff as Holiday gifts. I know they still have a life that goes beyond the Internet. I don’t want them to think they have to give up chocolate for the Internet. You can have it both ways.
Now get out there and do some effective Search Engine Marketing!