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Social Media & the Olympics - Staying Current with a 2,000+ Year Tradition

E-Power Marketing
by E-Power Marketing on May 23, 2012 12:44:00 PM

The Olympic Games are a tradition that originated in Greece dating back to the year 776 B.C. The major sporting events in the Ancient Games were drastically different than today’s games, but the events are not the only thing that has changed. We now live in the wonderful world of Social Media where 66% of American adults are connected to one or more Social Media platforms, according to a recent Site Pro News study.
Now, fans can connect with Olympians and follow along with the action without having to travel to London for the games.All over the world, from America to China, India to England to Indonesia and beyond have high numbers of active social networkers. This map from Global Web Index breaks down the global use of social networking in 2011.

The 2012 Summer Olympics, including the athletes, are taking full advantage of Social Media for this worldwide sporting tradition. Not only does London 2012 have its own Facebook, Twitter and Google+ accounts, but some athletes are taking the opportunity to personally reach out to fans through Social Media as well.

London 2012 joined Facebook in January of 2010 and has been active ever since. They have been posting content including photos of venue construction, Olympic Stadium webcams, torch ceremony information and have even gave fans a sneak peak of what the London 2012 medals will look like. While information being posted now isn’t really breaking news, London 2012 will most likely use their page to post the results of the Games’ events once the Olympics kick off this summer. The Facebook page will also be a great place for on-the-go Olympic fans to check for updates and results through Facebook’s mobile app.

Another way Social Media allows fans to stay connected with the Olympics is to follow their favorite athletes on Twitter. Popular US athletes who are active on Twitter include swimmer Michael Phelps and gymnast Nastia Liukin. Following athletes on Twitter is a more personal way to stay updated with the Olympics since the athletes do the tweeting themselves. Die hard Olympic fans want to find as many ways to connect with the Olympics and athletes as possible, and following their favorite athletes’ Twitter account is the closest connection fans can get.

One final way for Olympic fans to stay connected this summer is with the official London 2012 YouTube channel. Now the channel features many different video categories, including interviews with popular Olympic athletes, tours of venues, landmark moments and countdown videos. Once the Olympics kick off on July 27, London 2012 will likely utilize the channel to post highlights of sporting events so fans can re-watch their favorite athletes win the gold.

Social Media is truly unique because it allows people all over the world to instantly connect with other fans and Olympians. The Olympics are a global tradition that have been happening for more than 2,000 years, but now people can stay connected with this traditional sporting event with real time updates from new technology.

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