A while ago, we wrote a blog post about reasons your business shouldn’t ignore Facebook, but now we’ve decided to turn the tables. In honor of the spooky season of Halloween, E-Power Marketing has decided to take a look at some of the wicked ways that brands incorrectly use Facebook. From inactivity to spamming, this list will tell you what NOT to do on Facebook so your brand can avoid a Facebook fright!
Not Updating is a Nightmare
Choosing for your brand to have a Facebook presence is a wise decision, but only if you make a commitment to regularly checking and updating your page. A Lab42 study revealed that 87 percent of people “Like” brands on Facebook and of those people, 82 percent said Facebook is a good place to interact with brands and 75 percent said they feel more connected to the brand. However, if your brand fails to update your page, you can easily lose customer interest or even lose customers to competitors. Besides responding to fans’ comments and questions, your brand should post to its Facebook page at least once per day. This will show your brand is socially active and will give fans new content to read so they stay interested and engaged.
Profiles are Poisonous
If you are looking to create a Facebook presence for your brand, remember Profiles are meant for people and Pages are meant for businesses. Pages have features that are advantageous for businesses, including Facebook Insights, an internal analytics tool, and they can be “Liked” by anyone because there are no “friend requests.” There are brands out there who continue to use Profiles or Groups, when Pages are far more beneficial. If your brand uses anything other than a Page, it is definitely worth it to make the switch!
Rotten Responses to Fans
Not responding to fans’ comments and questions is just as bad as not keeping your page active. If Fans ask a question on your brand’s page, they expect a timely response. A recent Social Bakers study showed that a whopping 70 percent of questions from Facebook Fans are being ignored. This seems ironic since Facebook is an interactive, real-time Social Network where questions can be answered with the click of a button. The study also revealed that 25 percent of global companies go as far as closing their wall on Facebook to prevent Fans from asking questions at all! Doing this makes it obvious to your Fans that you don’t want to hear and don’t care about what they have to say. Even if what a Fan has to say is negative, it is your job to turn a negative experience or situation into an excellent customer service opportunity. Failing to respond to inquiries and completely blocking wall posts can easily result in losing Facebook Fans and customers.
Spamming is Scary
Though your brand’s Facebook Page can be used as a storefront, it shouldn’t be a place solely for you to talk about your products and how awesome they are. Become an industry expert and turn your page into a resource for Fans by providing them with valuable insights and information. Of course you can promote a new product or upcoming sale, but your updates shouldn’t consist entirely of product-related posts because people don’t want to be sold to every minute they are on Facebook. When you are looking to promote something new on Facebook, try something creative that doesn’t yell sales such as a Q&A about a new product or tips related to a service your brand provides.
It’s a little eerie for a blog post to talk about what not to do, but it’s all in the spine chilling spirit of Halloween! Avoiding these ghastly practices will help your brand have a successful Facebook presence, so be sure to keep them in mind.
The E-Power Marketing team wishes you a Spooktacular Halloween!