Facebook Hashtags: What Do They Mean for Your Brand?
Twitter was the first Social Media channel to roll out hashtags, but they’re not the only platform that uses them anymore. Google+, Pinterest and Instagram have used them in their own ways for a while. Now Facebook jumped on the bandwagon and rolled out functional hashtags in June. They will present new opportunities for brands on Facebook, so it’s important to understand the ways you can use Facebook hashtags.
See what Facebook hashtags mean for your brand:
Brands Can Listen to Conversations
One of the major benefits of hashtags is that they give brands the ability to further listen to their fans’ conversations. People turn to Social Media to share their positive and negative experiences with brands and hashtags will just power that sharing even more. For example, a quick search for #ILoveStarbucks returns photos of happy customers with their coffee, how nothing is better than Starbucks in the morning and other updates about their loyalty to the popular brand. On the flip side, brands are also able to find customers who might be sharing not-so-happy experiences and can use those posts as a customer service opportunity. Keeping your customers happy with your brand is a way to keep them coming back. Using Social Media for customer service is a free and easy way to do so.
Create & Expand Conversations
In addition to listening to conversations, hashtags give brands new opportunities to create conversations. Twitter chats, when people discuss a certain topic using a specific hashtag, are very popular. Now that Facebook has hashtags it’s possible for brands and people to participate in ongoing hashtag conversations, too. In addition, using them in status updates can help expand the reach of your posts because Facebook users have the ability to search for specific hashtags. Including popular hashtags or ones that you know people would search for can help more people see your brand’s posts.
Integrate With Other Social Channels
Many Social Media channels are connected to Facebook in some way. For example, Instagram users can click a box to upload their photos to Facebook and Foursquare users can choose to share their check-ins on their Facebook Timeline. In addition, many people use Social Media management tools, like HootSuite, to link their accounts to post to multiple channels at once. Now that hashtags are functional on Facebook, people are able to include them when they syndicate their posts across multiple channels.
When it comes to Social Media, one thing you can count on is that it never stays the same for long! Embrace the new addition to Facebook and try out using a hashtag or two in your brand’s next update. Has your brand used hashtags on Facebook yet? Share which one(s) in a comment below.