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Social Media and Human Rights – Blog Action Day 2013

Adrian Bredeson
by Adrian Bredeson on Oct 16, 2013 1:37:00 PM

Since 2007, bloggers around the world have been taking part in Blog Action Day to inspire social change. For years, E-Power Marketing has participated, using our Blog, the Continuing Saga of Search Engine Marketing as a sounding board for past Blog Action Day topics, including: The Power of We, Food Shortages in Wisconsin, Water Pollution, Climate Change, and Hunger in Winnebago County. This year, the #BAD13 topic is Human Rights and the E-Power team has decided to show our support by exploring the impact Social Media has made on various Human Rights campaigns through the years.

As a full service Online Marketing agency, E-Power Marketing is no stranger to the fast paced world of Social Media. As the industry has evolved and grown in popularity, it has played a vital role in a number of social movements. From politics and breaking news to human rights and beyond, Social Media is being used to create social change. Let’s focus on the Human Rights topics and look at the role Social Media has played.

  • Amnesty International USA structured a Social Media campaign as a response to the Syrian human rights violations. With the #EyesOnSyria hashtag, this campaign raised awareness on a worldwide scale, even trending globally on Twitter for awhile.
  • The group Kurd Men for Equality promoted feminism by asking men to take and submit pictures of themselves dressed in traditional women’s clothing on Facebook. The campaign earned over 17,000 Facebook "likes", and opened the eyes of many to the struggles of oppressed women in the Kurdish culture.
  • Invisible Children debuted a video targeting indicted war criminal, Joseph Kony. The video went viral and reached 100 million views in six days. Their Facebook page became the most "liked" non-profit on that social channel with 3.1 million "fans."
  • Facebook went red in support of marriage equality, stemming from the Human Rights Campaign’s Facebook message to its 1 million+ Facebook fans one morning: "Make sure you wear red to show your support for marriage equality. And make your Facebook profile red too!". By the same afternoon, that post had been shared over 45,000 times and had received over 13,000 "likes." People were following through, too, 2.7 million more Facebook users updated their profile pictures on that day when compared to the previous week.
  • The UNDP took to Twitter to promote their anti-corruption activists with the hashtag #ExijoSaber (which can be translated to mean ‘I want or I need to know’). They used this hashtag and asked their followers “What information from the government do you wish you had?” In one day, the campaign gathered 40,000 Tweets, which were then organized and passed onto government officials for answers.

As illustrated by these campaigns and so many others, Social Media can have a profound impact on the Human Rights movements happening today. The technology and communities Social Media provides on a global scale has allowed activists to get their messages out, their campaigns organized and their content to be seen and heard like never before. At E-Power Marketing, we use Social Media to build brands and manage our client’s reputations, but we recognize how much more these channels can accomplish. What Human Rights Campaigns have you seen on Social Media that have resonated with you? Have you been inspired to take action or make a change via Social Media? Share your thoughts below, on our Facebook page or tweet @epowermarketing today to help us celebrate #BAD2013!

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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