Ready or not, the holidays are here. As Black Friday horror stories fill the headlines and Cyber Monday deals are all but sold out, the holiday shopping season is in full swing. Brands who have turned to Online Marketing have the advantage again this year.
In the US, shoppers expect to spend an average of $1,014 on holiday gifts this year, which is a 20% increase from 2012. As ecommerce sales soar and more money is being spent online, Online Marketing campaigns are becoming more and more important. Market research firm, eMarketer reported earlier this year that ecommerce sales in the retail sector were predicted to net $61.8 billion, which is a 15 percent increase from 2012 statistics. eMarketer has also predicted that 23.5% of all US retail ecommerce sales this year will take place in November and December, 2013.
Whether you've had a holiday marketing plan in the works for months, or you're scrambling now to put together last minute promotions, it's easy to see how important the holidays are for brands of all sizes. Professional Online Marketing programs can not only help you prepare for this busy season, but they can also help you outshine your competition through the New Year. With so many shoppers searching for just the right holiday gift or the best deal, an Online Marketing campaign can help make sure it's your website, products and services that shoppers are finding. From giveaways and promotions on the Social Channels to keep your people buzzing about your brand to Organic SEO to keep your website at the top of Google's search results to remarketing programs to let your loyal customers know about your holiday sales this year, Online Marketing can put your brand where the shoppers are when they are ready to buy.
Though the holidays are a busy time, making Online Marketing a priority can have lasting benefits. For more information on how Online Marketing can help brands make the most of the busy holiday shopping season, contact E-Power Marketing today!
Adrian Bredeson - Search Engine Marketing Specialist
I have been part of the E-Power Marketing team for 5 years, and I'm currently a Search Engine Marketing Specialist, focusing on Organic Search, Social Media, Local Search & Reputation Management. I graduated from the University of Wisconsin - La Crosse with degrees in both Public Relations/Organizational Communications as well as Psychology. I have earned certifications through both SEO College and Google Analytics. Follow me on Google+