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Online Marketing Agencies – A Marketing Department's Best Friend?

Adrian Bredeson
by Adrian Bredeson on Jan 9, 2014 1:15:00 PM

A recent survey by Adobe stated that 76% of marketers think that the marketing industry has changed more in the past two years than the past 50 years. The impact Digital Marketing has had on the industry is undeniable. In fact, 60% of marketers expect their companies to invest more in Digital Marketing technologies this year. While marketers understand change is happening, they are not confident they are keeping up. Citing the Adobe research again, only 37% of marketing generalists feel highly proficient in Digital Marketing. Are you part of a marketing team that understands this need for progress, but aren't quite confident in your digital ability?

Digital Marketing is not a part time job or a broad discipline. Digital Marketing is the specialized concentration on new and emerging technologies, marketing practices and branding techniques to achieve a business' goals and objectives online. Marketing is a wide-ranging industry and in-house marketing professionals have their hands full. While you may understand why Digital Marketing is important, it's shouldn't be up to you to figure out how to use it for your brand's business goals. Online Marketing agencies, focused on delivering Digital Marketing success for brands of all sizes can and should be your best friend.

From Search Engine Optimization to Digital Advertising to Social Media Marketing to Brand Building, a specialized Online Marketing agency can offer technical know-how and creative online solutions as a third party service provider. Beyond the specialized experience and programs, a dedicated Online Marketing agency can and should be able to provide data and information on how and why their program is working. When decision makers start asking about the marketing team's ROI and online performance, an Online Marketing agency can have the reports, data and documented results you need to show your value. They can empower you to confidently report your marketing program's successes online. They will answer your questions and explain their work so that you grow as a marketer to understand how and why Digital Marketing works, without having to spend your days optimizing content, split testing display ads or monitoring your brand's Facebook wall for spam. The right Online Marketing specialists can deliver a Digital Marketing program that allows your marketing department to shine.

As a full service Online Marketing agency, E-Power Marketing understands that every brand is different and every marketing department is too. Whether your marketing department is a party of one, or you have a team of marketers promoting the brand, we can help. We are not only dedicated to creating lasting Online Marketing results for brands, but also helping our contacts excel within their organization. Contact the E-Power Marketing team today to see how we can help you!

Find Out How E-Power Can Help Your Brand!

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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