Google Analytics: The Great and Powerful Data Tool
Google Analytics is the ultimate free tool for analyzing and measuring your website's performance. But are you getting the most out of it? The problem is many businesses struggle to setup Google Analytics, let alone make the most of the functionality to analyze and pull out meaningful data. Sure you can see the number of visits to your site, how many pages were viewed during a visit or the bounce rate of your site, but that just scratches the surface. Google Analytics deserves more credit than that!
While using those basic metrics to analyze traffic is valuable, Google Analytics provides powerful, advanced metrics that allow you to dig deeper and better understand who your visitors are and how they behave on your site.
For instance, do you know which audiences are engaging with your site? How about what sources are driving leads/sales to your site? Or which geographic locations are bringing in the most leads? Google Analytics can tell you! But the answers aren't always so straightforward. You may have to do a little digging to find what you need, which is why partnering with a certified Google Analytics team would be a step in the right direction to getting the most out of this great tool!
The E-Power Marketing® team is made up of Google Analytics Certified professionals who love diving into our clients Google Analytics' accounts and analyzing the data to see where there's room for improvement. We know…call us data crazy, but we can't help ourselves! Here are some of the E-Power team's favorite features in Google Analytics:
"Because each client has unique goals I love using Custom Reports in Google Analytics. By creating Custom Reports I'm able to pull in the metrics that are most important to a specific client and easily analyze performance and identify trends without having to sort through and filter the data each time I login." – Ellie
"I'm a big fan of the Visitor Flow Charts, as you can really dig into the various levels of engagement by changing the dimensions, segments and time periods. I think it's really important to see how visitors are using the website. Are they taking the paths we anticipate, where are they leaving the site from and are there are any surprising trends that need to be addressed? If we expect people to take an action from a landing page, and most people aren't, it's a good sign that we need to re-evaluate the page setup and calls to action we are using. Overall, this feature helps me to visualize how visitors are using the website and analyze which pages need attention." – Adrian
"When properly synced with Google AdWords, Google Analytics is a tool that can help you see the entire picture of visitor/customer behavior so you can make better decisions that'll lead to increased ROI. One of my favorite features is the ability to analyze AdWords data in rich-reports such as Google Analytics Multi-Channel Funnels." – Justin
"I personally love the segmentation features. Being able to compare all traffic and then bring in Paid or Non-Paid, Mobile, Social, etc. you can easily narrow down the focus to find areas that are performing well or not so well on a program as well as compare to overall traffic." – Andrea
Needless to say, Google Analytics provides powerful insight into your website's performance. E-Power offers customized Google Analytics support. Whether you would like to receive custom training to learn the basics or have us do the implementation and tracking for you, the certified Analytics specialists at E-Power can help you make the most of this tool!
We'd love to hear from you! What is your favorite feature in Google Analytics? What metrics would you like to learn more about? Comment below or contact E-Power today!