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Spring Cleaning your Website – An SEO Checklist

Adrian Bredeson
by Adrian Bredeson on Apr 14, 2014 10:07:00 AM

It was a long winter here in Oshkosh, Wisconsin, but the E-Power Marketing team is thawing out and ready for a beautiful spring! As the weather warms up and the ice on Lake Winnebago breaks up, our Online Marketing agency is in the Spring Cleaning mood! While there’s never a bad time to review your efforts, Spring is the perfect time to take a hard look at your website and SEO campaign to see what can be improved for the coming year. Here, we’ve put together a checklist that our team uses to evaluate how a website is doing and how it can be improved. Where could your website use some work?

Accessibility Issues – If search engines, or searchers can’t access all of your website, you’re in trouble. The E-Power team reviews a number of factors to make sure a website’s accessibility isn’t a problem.

Site Architecture – How your website is organized and how easy it is to navigate are key factors in its success. Our Technical SEO team reviews the overall structure of a website as well as the linking configuration and other technical details

Broken Links – How many broken links are there on your website? Page Not Found errors are frustrating for visitors and can negatively impact your search visibility. Getting these cleaned up is important!

Content Check – From duplicate content to not enough content to poorly written content, a website is dependent upon well written, well optimized content. The E-Power team includes copywriters and content strategists that understand what a website needs, content-wise, for growth and maximum benefit. We often review a website’s content and make recommendations not only for improving what is already online, but we also develop a content strategy to help grow the website for better organic search visibility.

HTML Markup – From Meta Data to optimized images to outbound links, the SEO team at E-Power Marketing evaluates the code and HTML Markup of a website to determine additional optimization opportunities and to identify any problem areas that could be holding a site back.

Offsite Ranking Factors – With over 200 pieces to the Google Algorithm puzzle, there are a number of Offsite Ranking Factors to consider. From your brand’s link profile to Social Media strategy to its popularity and trustworthiness, the E-Power team reviews offsite factors, as well.

Site Health Check – For our clients, we use both Bing and Google Webmaster Tools to get a better understanding of how the search engines are interpreting and responding to websites. Do you have accounts set up for your site? They are free and SO useful!

Check in with Site Visitors – While we can’t chat with all of a website’s visitors, we can analyze how they are using the site and determine what is working for them, and what’s not. Our Google Analytics certified professionals regularly dig into our client’s Analytics data to look for optimization opportunities and more!

Search Engine Penalties – While none of E-Power’s clients have ever been hit by a search engine penalty because of our work on a website, we often get potential clients calling after they’ve been hit. The E-Power team can review a website that has been hit and offer the best options for regaining organic search visibility. We also work with brands to warn them of a looming search engine penalty, to avoid the punishment in the first place.We hope this information is helpful in allowing you to evaluate your website this Spring, and we’d be happy to talk more with you about any specific issues or problems you’re having with Online Marketing! To take it a step further and really get your website in shape for summer, let our team of professionals analyze your website and offer our best tips and recommendations for Spring Cleaning your Website, today!

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Adrian Bredeson
Written by Adrian Bredeson
As Director, SEO and Social Media at E-Power Marketing, Adrian is primarily focused on the organic success of client programs through SEO, social media and content marketing. Adrian also heads up the agency's marketing initiatives. With a background in psychology and PR, her passion for telling a brand's story by understanding and engaging with their target audiences has been put to good use at E-Power!

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