Once upon a time, a long 5-7 years ago, people would physically walk to their book shelf or reach under their hallway bench at home to find a book called the Yellow Pages. The Yellow Pages was a big telephone directory which listed businesses and other organizations according to goods or services. If people wanted to find a local business or service, such as a restaurant or spa, they’d search in the Yellow Pages. Bounce ahead to 2014, people now use Google and other online directories to find local businesses. According to Google Places for Business, 97% of consumers search for local businesses online. As a matter of fact, your business is most likely on a handful of local business listing sites already, whether you actively listed it there or not. There are thousands of website and directories from which local business owners can create free business listings. Popular sites includes Google+, Local, Yelp, Merchant Circle, Bing Places and Yahoo! Local, among many others.
Local Search Marketing is an important aspect of online marketing. According to one study, 61% of local searches result in a purchase and 83% of the people using local search sites follow up their research with offline actions. It is time to get serious about your local listing!
The reality of Local Search Marketing is pretty simple – people are searching for your local business or service online. If they don’t find your business in their Internet search, they will go elsewhere - and most likely to your competitors down the street! The purpose of Local Search Marketing is to make your business visible to the growing number of consumers online. Even large B2B corporations that are not as locally focused need to invest in a solid Local Search Marketing campaign. Local Search Marketing provides customers with directions to your office, business hours and contact information, the brands you carry or services you specialize in, and even how your past customers have reviewed your business.
Customer reviews are being left online, both positive and negative. Responding to these reviews is critical to managing your brand’s online reputation. Your reputation could be destroyed without constant upkeep and monitoring. Ignoring your local search presence is like ignoring your customers as they walk in the door.
Managing your local search presence can be extremely time consuming. It also involves constant monitoring and making sure everything is up-to-date. The experienced team at E-Power Marketing can help you understand and take advantage of all that Local Search Marketing has to offer.
If you care about your customers and you want to maximize your local business potential, commit to Local Search Marketing and contact E-Power Marketing today!