Social Media is nothing new. After all, Facebook celebrated its 10th birthday earlier this year! Popular Social channels have all proven to be powerful tools for brands. However, there are still many brands who don't think Social is important, use it solely for marketing, take on too many channels or are incredibly inconsistent. If you are guilty of any of the above, your Social efforts could be hurting your brand instead of helping. Take a look at E-Power's list of what not to do on Social Media and why you shouldn't be doing it.
Creating Pages & Profiles Galore
Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram…and the list goes on! There are dozens of channels that your brand could have a presence on, but the question is, should it be on all of them? Maybe you're feeling ambitious and want to sign up on every platform, but the truth is not every channel is the right fit for every brand. Your best bet is to do your homework and find what Social platforms your target audience is active on before creating a page or profile. This way you aren't wasting time and resources to write content and monitor profiles that aren't getting any traction.
Ignoring Your Engagers
Social Media is named so for a reason, because people use it to talk to other people and brands. Because of this, it’s never a good thing to ignore the people who are engaging with your channels. If you have a fan who mentioned your brand in a post about how much they love one of your products, thank them for doing so! On the flip side, it's equally as important to respond to any negative posts or Tweets. A Hubshout study reported that 72% of people expect a response to their customer service question or complaint within one hour, so always take the time to reach out and provide quality customer service to keep your fans as happy as possible.
Not Using Free Analytics Tools
Many Social channels come with free analytics tools, including Facebook Insights, Twitter Analytics and Pinterest Analytics. Have you dug in to your brand's Social analytics? If you haven't, you should. There is a lot you can learn through these tools about your brand on Social, including follower demographic details, engagement statistics, the best times to post content and so much more! It’s a good idea to spend some time looking at these Social Analytics tools at least once a month so you aren't wasting your time and resources.
If you have more than one Social profile for your brand, you may find that it's difficult to keep up with writing and posting content. Have you turned to sharing the same content across your channels? If you have, it's time to stop! There is nothing wrong with repurposing your content for your various channels, but sharing the same posts across different accounts limits your fans and followers because it doesn't give them a reason to follow your brand on more than one channel. Give fans the incentive to follow all of your accounts by sharing channel-specific content.
Do you remember when your brand's last Facebook post was? How about the last time you Tweeted? If you can't remember, it’s been too long! There is no magic number when it comes to how many times you should post or Tweet per day, but consistency is key. Going too long between Social posts doesn't benefit your brand or your followers. People often turn to brands' Social profile(s) for specific questions they have about your products and services. Therefore, it's important to post on a consistent basis because an account that lacks regular activity won’t be looked at as a trusted resource. Even if you aren't posting every day, you should be looking at your accounts and watching for opportunities to engage with your fans, followers and other industry resources!
Social Media has come a long way since its beginning, and now brands can't afford to be doing anything but best practices. If you're struggling to keep an active and engaging Social presence for your brand, we can help! Contact us today to learn more about how our team of creative and talented Social Media Marketing specialists can help you.