Adapting to Changes in Facebook Content for Businesses
Social media savvies have spoken, and Facebook has responded. Starting in January 2015, Facebook will be changing what types of content will be appearing on News Feeds from businesses. The following types of posts will no longer show up, based on Facebook user feedback:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Although your business might not be affected by these changes, it’s important to adapt and reevaluate your Social content to be better optimized for what Facebook, and more importantly, your target audience, wants to see.
Focus on quality, brand, and message
The purpose of Facebook’s News Feed changes is to meet the demands of their users by offering them content that they care about most and filtering out the content that’s taking up space. It’s important that businesses rework their Social objectives and develop content that fits their brand’s message in a creative, engaging way for their customers so that their content is as optimized as possible on Facebook.
Avoid sounding like an advertiser with organic content
Refrain from sounding like an advertiser when generating organic content: that’s what paid Facebook advertising is for. Facebook users would much rather have content that they can be interactive with via likes, comments, or share. Because of this preference by users, advertisement-like content will no longer gain as much visibility as it used to. If you want a higher organic reach, you’ll have to approach content strategy from different, more creative angles.
Utilize paid Facebook advertising when needed
Advertising an event or contest on Facebook is still an effective tool: Facebook just wants you to pay for it. Facebook advertising allows for audience targeting, a tool to help your business reach the customers that it wants to.
Develop content that’s engaging and creative
If your business is already successfully developing content that generates high engagement among your target audience, then these News Feed changes won’t affect anything. Either way, it’s important to reevaluate the focus of your business’s social media objectives on developing content that people would like to see and engage with; otherwise you won’t be reaching your target audience.
Facebook is a constantly evolving social media platform, so it’s important that your business is ready to adapt to any changes that may arise. If you need help with your brand’s social media marketing objectives, don’t hesitate to contact E-Power’s specialists today. We will support your business by developing and promoting valuable content, and using Facebook and other Social communities in the most effective way possible for your business success.