Google recently announced that Google Analytics users will now be able to enable Remarketing features with just the click of a button. This is exciting news for Online Marketing agencies, in-house managers and web developers alike!
For those not familiar with Remarketing, it's is a powerful way to reconnect with past website visitors by displaying relevant banner ads on other websites as those visitors browse the web. The banner ads are designed to keep your brand at top of mind and encourage past website visitors to return to your website and take action.
Previously, in order to take advantage of Remarketing, additional code needed to be added to your website or your Google Analytics code had to be modified across all pages. This caused hurdles for many advertisers and was possibly the biggest roadblock when attempting to put together a Remarketing campaign. According to Google, only 1 in 5 remarketers successfully completed their setup using these methods. At E-Power, we have worked with a number of clients that were unable to launch a productive Remarketing account on their own. While we had the technical expertise to launch the programs in the past, with Google's latest update, marketers can enable Remarketing in just a few simple steps all without ever having to touch their website's code.
Want to remarket to visitors who abandoned their shopping cart? No problem!
Interested in promoting a free demo to those who recently downloaded your white paper? You're covered!
Looking to increase repeat buyers or introduce new products to previous customers? Piece of cake!
If code changes were holding you back from previously implementing Remarketing, now you have no excuses!
With that being said, enabling Remarketing features is just the first step in building a successful program. Properly segmenting lists, creating strong banner ads and developing effective Landing Pages are all crucial components of a well-oiled Remarketing campaign. When you're ready to get serious results from your Remarketing campaign, let us know! We'd love to help you develop a custom strategy for your website. Contact us to get started.