DON’T over-think it
Celebrating the holidays on Social Media should be fun and engaging, but don’t over-think it. If you’re struggling to find a way to promote a holiday that will reflect your brand’s image and message, it probably doesn’t make sense for your business. Holiday posts that don’t reflect your brand’s image will come across very clearly to your target audience that you’re trying too hard to make something out of nothing.
DO show your brand’s personality
Timely Social Media posts regarding holidays are a great way to have a little fun on your pages and boost audience engagement. These types of posts allow your brand to develop its personality and reflect its image through creative content delivery.
DON’T go against your business’s voice
Although holiday posts can be a lot of fun, don’t go against what your business’s voice and overall message is trying to provide. Your followers will catch on and not want to engage with something that’s unfamiliar to what they’ve come to expect from your brand.
DO celebrate holidays that fit with your products or services
Any and all businesses should be celebrating federal holidays on their social sites, but there has to be a line drawn. Celebrating what’s relevant will get your target audience engaging with your brand, which is what you’re looking to accomplish with Social Media platforms.
Overall, celebrating holidays on Social Media can be a great asset to your overall Social Media strategy, but it comes down to understanding your limitations and your brand's intentions. Hopefully now you’ll have a few things to think about regarding Social Media content strategy before the next big holiday rolls around.
If you’re looking to revolutionize the way your Social Media sites are working for your business, feel free to contact the professionals at E-Power Marketing. Our Social Media Marketing team specializes in creating content strategies that makes the most sense for our clients' brand image and target audiences’ needs.