Why Partner with an Experienced Social Media Team?
According to Salesforce Marketing Cloud's State of Marketing Survey for 2015, three of the top five areas for increased spending by marketers this year relate to Social Media. These areas included Social Media advertising, marketing and engagement. Social Media Marketing may seem simple, but there's much more to your brand being successful than a Facebook post here and a Tweet there.
With more brands turning to digital channels for advertising and marketing, it's important to up your efforts so you can stand out in the crowd, and a great way to do this is to partner with an experienced Social Media team. Whether you don't have time to create content, your advertising campaigns haven't been performing well or you'd just like to let the experts handle your accounts, partnering with a team dedicated to your Social success will help give your brand an edge over the competition.
With 302 million monthly active Twitter users and 1.44 billion people on Facebook each month, it's easy for content to quickly be buried. Combining high volumes of content with ever-changing Social changes, such as Facebook's latest algorithm update, can make it seem like it's impossible for your content reach your fans or get any engagements. A solution for combating content overload is Social Media advertising. It can be easy to quickly spend money on Social ads, but we take the time to create ads on the right channels and with the most fitting objective so you get the biggest bang for your buck.
We believe the first step to Social Media Marketing success is ensuring your brand is on the channel or channels that your target audience is on. All too often brands jump on the bandwagon as soon as a new Social channel is introduced without thinking about whether or not their audience will be on that channel. There is no use spending time and resources to create great content for certain Social channels if your message won't be reaching the right people. Whether your brand is new to the world of Social Marketing or you simply aren't getting what you'd like out of your efforts, our team is here to partner with you. We'll provide you with creative ways to align your brand's other messaging and campaigns with your Social Media efforts.
Creating pages and profiles for your brand is a commitment. When your brand has a Social presence, your fan-base expects you to regularly share engaging and relevant content. In addition to keeping your Social pages active with content, it's important to monitor them for any questions or comments from fans. In today's fast-paced, always-connected world your brand can't afford to leave questions and complaints unanswered. After all, it's not called anti-Social Media for a reason! Let our team help you put the 'social' in 'Social Media!' We'll provide you with another set of eyes to watch over your channels as well as our expertise in engaging with your followers so they get the positive experience with your brand that they deserve.