Remarketing Tools Overview for Online Advertising
Remarketing is a strategy many advertisers use to recapture users who have already visited their website. There are a wide variety of options for us to use across many different platforms. We can target users who are still searching for your product or service or when they’re browsing other sites on the Internet. Check out how it works.
In our Remarketing Series, we will cover each platform and what they offer for remarketing. Check out the list of tools we’ll be covering below:
Remarketing Tools in Google: Google AdWords offers a couple of different options for remarketing: standard remarketing, dynamic remarketing, remarketing for mobile apps, remarketing lists for search ads, and video remarketing. Each offers different features and capabilities. Google Analytics also offers some remarketing tools: remarketing for Display and a brand new tool, remarketing for search ads.
Facebook Custom Audiences: This feature, accessible right from Facebook Ads, allows advertisers to target Facebook Ads to customers who have already visited their website.
Twitter Website Tags & Tailored Audiences: These two features work together to define groups of existing and potential customers that have visited your website and target Twitter Ads to those users.
Remarketing for Bing: Remarketing does not exist for Bing – yet. They are taking steps to put it in place in the future though. This is an area that Bing Ads has fallen way behind on compared to Google. Keep an eye out for information on what’s coming up.
Remarketing is a really cool tool that can be, and should be, used in Online Advertising. Think of all of the ways your brand could be reaching potential customers, particularly in those micro-moments we keep talking about. Remarketing offers extremely targeted opportunities to capture the attention of potential customers who are already showing interest in your product or service.