E-Power Online Marketing Roundup: The Week of September 4, 2015
A new logo, Gmail ads and integration of video campaigns into the main AdWords interface made it a busy week for Google! Catch up with the week's Online Marketing happenings in our weekly roundup.
Native Gmail Ads Arrive in AdWords: Google AdWords has officially rolled out Gmail ads to all advertisers. Brands will now be able to seamlessly integrate their ad messaging into the inboxes of their target audiences using high-quality, native advertising. With several ad templates and formats available, advertisers will be able to create a custom ad experience specific to their needs. The precise targeting options available make Gmail ads a great fit for all types of advertising goals, including brand awareness, lead generation and ecommerce sales. Get all of the details here.
Google's New Look: Over the years, Google has gone through a number of changes. This week, they've done it again! With the reveal of the new logo, Google's going for a bolder, more colorful redesign to stay in line with the changing ways people are searching online. But this is only the beginning: it's clear that Google will continue to make alterations to its existing suite of online services, so be on the lookout for more updates! Learn more about Google's new look.
Google AdWords announced earlier this week the integration of video campaigns into the main AdWords interface: Prior to this change, advertisers had to switch to a different section of the interface to monitor and optimize their video campaigns. It's now easier to optimize all of our campaigns, regardless of which campaign type, in one location. Other changes in this AdWords update include the ability to view your campaigns by type (shown below), targeting groups will now be called ad groups, and more powerful reporting. These updates to AdWords saves us time and allows us to better optimize our advertising programs for better performance. That's what we like to hear, Google! Check out the AdWords Blog to learn more.
Research Shows CMOs Will Invest More in Content Marketing: New research from The CMO Club and IBM shows that chief marketing officers (CMOs) are looking to invest more in Content Marketing. The report, titled "Marketing is a (Buyer) Journey, Not a Destination" revealed that 57% of CMOs foresee their marketing budgets increasing in the next two to three years. Read more about the study’s findings.