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E-Power Online Marketing Roundup: The Week of September 4, 2015

E-Power Marketing
by E-Power Marketing on Sep 4, 2015 1:42:00 PM

A new logo, Gmail ads and integration of video campaigns into the main AdWords interface made it a busy week for Google! Catch up with the week's Online Marketing happenings in our weekly roundup.

Native Gmail Ads Arrive in AdWords: Google AdWords has officially rolled out Gmail ads to all advertisers. Brands will now be able to seamlessly integrate their ad messaging into the inboxes of their target audiences using high-quality, native advertising. With several ad templates and formats available, advertisers will be able to create a custom ad experience specific to their needs. The precise targeting options available make Gmail ads a great fit for all types of advertising goals, including brand awareness, lead generation and ecommerce sales. Get all of the details here.

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"Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It's also a great way to get the latest updates from our favorite brands, whether we're hearing about a huge weekend sale, getting deals on vacation packages, or learning about a new cutting-edge product. For several years, we've been working with advertisers to extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads."

Google's New Look: Over the years, Google has gone through a number of changes. This week, they've done it again! With the reveal of the new logo, Google's going for a bolder, more colorful redesign to stay in line with the changing ways people are searching online. But this is only the beginning: it's clear that Google will continue to make alterations to its existing suite of online services, so be on the lookout for more updates! Learn more about Google's new look.

"These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day…Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens."

Google AdWords announced earlier this week the integration of video campaigns into the main AdWords interface: Prior to this change, advertisers had to switch to a different section of the interface to monitor and optimize their video campaigns. It's now easier to optimize all of our campaigns, regardless of which campaign type, in one location. Other changes in this AdWords update include the ability to view your campaigns by type (shown below), targeting groups will now be called ad groups, and more powerful reporting. These updates to AdWords saves us time and allows us to better optimize our advertising programs for better performance. That's what we like to hear, Google! Check out the AdWords Blog to learn more.

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“Now that TrueView has joined the party in AdWords, you’ll have access to a trove of goodies designed to help you manage, optimize, and report on accounts with lots of campaigns.”

Research Shows CMOs Will Invest More in Content Marketing: New research from The CMO Club and IBM shows that chief marketing officers (CMOs) are looking to invest more in Content Marketing. The report, titled "Marketing is a (Buyer) Journey, Not a Destination" revealed that 57% of CMOs foresee their marketing budgets increasing in the next two to three years. Read more about the study’s findings.

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"Customers are central to the buyer journey today, which requires marketers to provide every single consumer with a unique experience. Content can be an educator for a brand, ensuring that consumers have a consistent and personalized experience throughout their buying journey," says Hannah Egan, product strategy specialist at IBM Commerce.

We keep up with changes in the Online Marketing world so you don't have to! Be sure to visit our Blog for next Friday's roundup or follow our Facebook, Twitter and Google+ channels.

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E-Power Marketing
Written by E-Power Marketing
E-Power Marketing has been delivering the traffic, sales and conversions our clients deserve since 1998. We want to learn more about your brand and business goals so that we can show you how an online marketing program with E-Power can help! Contact us today!