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E-Power Online Marketing Roundup: The Week of September 25, 2015

E-Power Marketing
by E-Power Marketing on Sep 25, 2015 1:23:00 PM

It’s been another busy week in the Online Marketing world! This week's roundup focuses on changes in Online Advertising, Local Search Marketing and Social Media Marketing, so read on to get caught up.

Google Hotel Ads Updates: If you have conducted a search for a hotel in the past couple of months, you may have noticed some changes in the Google Search Results Page. Room rates and availability, reviews, high resolution photos, and more are making users' experience easier and more personal. Inside AdWords gave us some updates this week regarding Hotel Ads. These updates include adding even more amenity information in search results, more partners in the Book on Google feature, and a broader availability of the Google Hotel Ads Commission program. These updates are making it easier for advertisers to reach travelers when they’re ready to book as well as making it easy for travelers to find information and make choices when booking a hotel stay.

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"We're focused on helping travelers find information and choices about hotels, while making it easier for them to select and book the hotel that’s right for them. We're also committed to helping partners connect with travelers when they are ready to book, across devices and Google platforms."

The Local Search Ranking Factors of 2015: Moz's highly anticipated 2015 Local Search Ranking Factors was released yesterday, September 24th. This research is released on a yearly basis and highlights the major shifts and changes with Google and other search engines related to Local Search Marketing. It's clear from the report that Google+'s impact and influence on local search results is slowly dying, while things such as behavioral signals – click-through rate, time spent on site, and more— are growing in value. Check out the link to learn more about the changes in Local Search and how your business should consider adapting.Local_Image.jpg 

"Overall, we've seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets."

Facebook 360 Degree Videos: On Wednesday, Facebook announced that they've begun rolling out 360 degree videos. According to Facebook, in order to create these 360 videos users will need a special set of cameras to simultaneously record a scene. This recording method gives viewers the capability to click and drag your cursor – or press and hold your finger – to view the angle at which you want to watch the video.

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"There are a number of publishers sharing new 360 videos on Facebook today, including Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and VICE. These videos help show the range of possibilities with this new medium. For example, Disney and Lucasfilm are debuting an exclusive 360 experience from its upcoming movie Star Wars: The Force Awakens, bringing fans inside the beloved Star Wars universe."

The 2015 State of Social Media Marketing: The 2015 State of Social Media Marketing infographic has been released! This infographic reveals the latest trends by marketers, including the most popular Social networks, Social Media use on mobile, top Social apps, total vs. active users, and more. State_of_Social_Media_1.png

"Facebook has made changes to its Newsfeed visibility. Twitter's Periscope allows users stream live broadcast and provides recording services. Instagram now offers carousel ads, which feature URLs and photos that can be swiped to reveal more information. As well, Pinterest's Buyable Pins are live."

Never miss a beat! Stay tuned to our Blog and Social Media channels, including Facebook, Twitter, Google+ and LinkedIn, for our weekly Online Marketing roundups.

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E-Power Marketing
Written by E-Power Marketing
E-Power Marketing has been delivering the traffic, sales and conversions our clients deserve since 1998. We want to learn more about your brand and business goals so that we can show you how an online marketing program with E-Power can help! Contact us today!