If you haven’t yet heard, the X-Files will be returning to FOX in early 2016. To show my enthusiasm for the show’s revival, I’ve created this Blog post. My hope is that once you reach the end, if you’re not already an SEO believer, you will be.
Meet Dana Scully, an SEO Skeptic. She’s focused all of her energy on traditional marketing, and has only heard of Search Engine Optimization (SEO) through hearsay from business owners that had failed Online Marketing efforts via shady, unconventional tactics.
Meet Fox Mulder, an SEO Believer. He’s been in the Online Marketing business for a long time, has seen it all, and knows what it takes to create successful programs for businesses of all niches.
While it’s well known that “The Truth is Out There,” there are many individuals who choose not to seek it. This is especially the case when it comes to Search Engine Optimization. Using the X-Files dichotomy of skeptic and believer, let’s take a look at some of the common misconceptions of the industry in order to uncover the truths.
The Skeptic: “Search Engine Optimization isn’t a relevant practice anymore.”
The Believer: This simply isn’t true. According to 2015 research by Edelman, 64% of the population, and 72% of Millennials, say Organic Search is their most trusted source of information. More and more people are relying on the internet to find information and make purchasing decisions. By ignoring SEO, you’re ignoring a huge audience that could be utilizing your business’s goods and services.
The Skeptic: “All SEO is spammy and frowned upon by search engines.”
The Believer: While it’s true that there are some businesses that still rely on old, shady tricks, successful and proven agencies don’t. In fact, they abhor them. Today, Search Engine Optimization focuses on creating valuable search visibility and a positive user experience. Sure, optimized content and Meta Data are still as important as ever and certainly fit into the overall equation, but SEO has evolved into a more all-encompassing practice. If you want your business’s website to be accessible on search engines and enjoyable for consumers, then you want SEO.
The Skeptic: “There’s really no good way to measure the success of SEO.”
The Believer: Again, incorrect. There are a plethora of tools that Online Marketing agencies use to track the results of a Search Engine Optimization program. One example would be Google Analytics, a tool that provides unique insights on traffic and leads generated by specific landing pages and search engines.
The Skeptic: “The cost of hiring an SEO agency outweighs the benefits.”
The Believer: The opposite is actually true. According to 2014 research by Conductor, over half of all website visits, 64% to be exact, are through Organic searches. By not hiring an agency, your business might be missing out on a number of online consumers looking for the products and/or services that you provide. In a study by Forrester Research, 85% of retailers said that search marketing is the most effective way to acquire new customers. It’s clear that SEO works; it’s just a matter of committing the resources needed to amplify your business’s online presence. If you’re willing to invest the time and money into it, chances are you’ll see the results you’re hoping for.
The Skeptic: “I can optimize my website without hiring an outside agency.”
The Believer: Often, we speak to business owners who simply don’t have the time or resources to properly do their own SEO. By allowing a team of professionals to take care of your SEO, you can tackle other matters that make a difference to your business. Professional Online Marketing agencies know what it takes to search optimize a website and get your business seen on search engines.
While there’s certainly a time and place for skepticism (and let’s face it, Mulder wasn’t always on the money), you shouldn’t have to worry about working with an Online Marketing agency for your Search Engine Optimization program. At E-Power Marketing, we have a team of professionals with vast knowledge in Organic Search, technical SEO, optimized content development, conversion rate optimization, and more. If you’re a newly-converted believer (c’mon, Scully, you’ve seen the proof!), or if you’re just intrigued, please contact us! We’d love to discuss our services with you and concoct the perfect program for your business’s unique needs.