E-Power Online Marketing Roundup: The Week of October 2, 2015
Updates to the Display Network, new products, an updated Google My Business navigation, and new YouTube capabilities made it a busy week for Google! Get highlights from the past week in the Online Marketing industry in our weekly roundup.
Updates to Google Display Network: On Tuesday, Google announced a couple of updates to the Google Display Network. Display advertisers can now take action quickly on demographic information found in the Audience Insights reports. Are most of your customers male between the ages of 35 and 44 who love watching sporting events? Let's take action on that. Enhancements to dynamic remarketing were made this week to help accommodate the many different screen sizes and shapes that people use. With so many different smart phones, tablets, and computer screens available for ads to show up on, it's nice to know Google is helping make your ads appear correctly on different sized screens.
Something that E-Power Marketing is excited about is a change in how display advertisers are charged for impressions on the GDN. Right now, advertisers can bid on a CPM (cost-per-thousand) basis, but sometimes those ads are not seen by viewers because they're below the fold, in another tab, or scrolled by quickly. Soon, advertisers will only be charged for viewable impressions. Now your advertising budget will be better spent.
Updates to Bing Ads UET: Since the release of Bing Ads' Universal Event Tracking, there have been a couple of shortcomings for advertisers trying to take advantage of this tool. Bing has listened to advertisers' feedback and has made a couple of improvements to UET this week, including workflow improvements and additional features. Some workflow improvements include better tracking of revenue, alerts, and changes to UET Tag and Conversion Goal management. This week's update also includes six new features like support for unique conversions. Prior to this announcement, advertisers could only track all conversions, regardless of if a user made four purchases or one.
Easier Google My Business Navigation: This week in Local Search, Google updated the navigation features of Google My Business, making it easier to navigate between business locations and Google+ brand pages. In addition, top navigation within GMB has been revised and reformatted to make finding the features you need to edit and optimize your local business listing a more convenient, simpler process. The update was subtly released via Google My Business's Business Help Forum.
- Profile Videos: Soon, Facebook users will be able to have profile videos in addition to photos. Videos will be short, Vine-like clips that loop when someone visits your profile.
- Improved Profile Controls: Facebook is allowing users to further customize their profiles by filling out a bio line, choosing up to five featured photos, and picking which "About" field appears.
- Mobile Interface Design Improvements: Facebook made a few small changes to users' mobile profile design, but the biggest change is centered, larger profile pictures.
The Online Marketing experts at E-Power Marketing stay on top of industry changes so you don't have to! Stay tuned to our Blog and Social Media channels – Facebook, Twitter, Google+ and LinkedIn – every Friday for the latest news in Online Marketing.